YILMAR continues to work for healthier sleep

Yılmar is located in Bursa, which is 2 hours from Istanbul.

The company was founded in 2001 and at the beginning it had only 40 employees. Since then it has become one of the biggest producers in Turkey. It has now been exporting to around 40 countries and also has a significant name in domestic market. Furthermore, Yılmar is among top 1000 exporters of Turkey. An official of Yilmar outlines their operations: “According to statistics 3/1 human life is spent in sleep. So we know how important a mattress is. That’s why we produce comfortable beds for our precious customers. As a brand name owner of Hercules we can roll pack Hercules mattress spring which gives advantage to our partners, in terms of logistic and warehouse storage, etc. Mattress springs may occupy huge place at the warehouse, most of the companies can only roll pack Bonnell spring but we can roll pack even Hercules. That gives our partners a really important advantage. Mattress importance is attracting user attention recently. In line with this fact we started to produce pocket springs from 600 to 3,000 counts and also heights are between 5cm to 18cm. As the healthiest product 7 zone pocket spring and secondly 3 zone Bonnell spring demands are very high. On the other hand we believe that to be a solution partner is the most important issue to corporate with our partners and our R&D department helps how to develop most comfortable mattress for our partners. Our strategy is to think globally and acting locally, as Warren Heaps states, “It’s really important to recognize that markets are different around the world, and company compensation programs should reflect a balance between global corporate philosophy and local practice and culture”. So, we produce according to our customer demands and their market needs. Mainly we listen our customer and try to understand what markets need and work on it. That makes our company and our partners different than others and we always welcome for new opportunities.”