We will see a bigger and more effective interzum this year!

Recording an increase in exhibitors from abroad Koelnmesse is expecting an increase in exhibition space too.

The international supply sector of the furniture and interior construction industry will meet in Cologne at interzum from 5 – 8 May 2015. It is expected that over 1,550 companies from more than 60 countries will present their innovative products for the furniture supply and interiors industry to the public. The world’s leading trade fair takes places over four days and a visit to a fair which only takes place once every two years should be planned well in advance so that it is as productive as possible. Five months before the next edition of interzum, the event has recorded an increase of over 6 per cent in registration levels compared to 2013 figures. Exhibitors in 2015 will include returning and new companies, as well as companies from countries which have never taken part before. Project Manager Matthias Pollmann reports very good initial figures for interzum 2015 and sees these early positive results as confirmation of the status of the leading fair for the furniture supply and interior construction industry.

There are still five months to go before the world’s leading fair in furniture supply begins in early May 2015. Koelnmesse has received around 1000 registrations to date representing an increase of over 6% in early registrations. This year, the early bird offer which finished at the beginning of June attracted more companies than at earlier editions of the fair. Matthias Pollmann, Project Manager at interzum thinks there are two reasons for this: “The binding registration at that early stage gives many companies the opportunity for long-term planning. This means that these exhibitors have sufficient time to develop their stand concept and their strategic communication regarding their participation in the fair.” Pollmann estimates that the present registration levels could mean a slight increase in the exhibition area of interzum 2015: over 90 percent of the area currently available is already reserved. This comes as no surprise to Koelnmesse, however. “In an exhibitor survey carried out immediately after the fair’s 2013 edition, 81 per cent of exhibitors planned to return in 2015,” says Pollmann. But not all the current registrations are coming from companies which took part in 2013. Koelnmesse is delighted to welcome brand new exhibitors like Tesa to interzum 2015. New countries are also demonstrating interest – in 2015, interzum will welcome its first ever exhibitors from Columbia. Overall, Koelnmesse is expecting an increase in the fair’s international character, in its exhibitors but also in its visitors. “interzum is the world’s leading fair in the furniture supply and interior construction industry. In 2015, we are confident that the fair will once again live up to its high standards,” says Pollmann. Messe Koeln has made considerable efforts on visiting the fair by as many professionals as ever. Anyone invited to visit the fair by an exhibitor using an admission ticket voucher can even visit the fair free of charge! All tickets also serve as a free travel card for buses, suburban railway lines, metropolitan underground train services and Deutsche Bahn commuter trains on the public transport network in the extended Rhein-Sieg (VRS) region Verkehrsverbundes Rhein-Sieg (VRS). The stand fee payable by the exhibitor has been increased by 8 Euro per sqm to cover the cost of the admission ticket vouchers. Thanks to this obligatory contribution to costs, the exhibitor can order as many vouchers as required. A service which will help small and large companies alike reach as many clients as possible.