Turkey’s first sleep products fair just around the corner

Next April many people will most probably enjoy a good visit to Istanbul as an exhibitor or a visitor for the premiere edition of Sleep Well Expo, the first sleep products exhibition of this emerging market.

Istanbul is a natural beauty, a historical value and a business treasure for millions. As one of the most eye-catching cities of the world, Istanbul attracts most visitors and investors from Germany. Then come Russian Federation, Georgia and other European nations. You might be fascinated by the magic of the Bosphorus, the Blue Mosque, Topkapi Palace, Dolmabahce Palace, the two intercontinental bridges connecting Europe to Asia, the Maiden Tower, Galata Tower or Basilica Cistern. Or you could be influenced by the taste and aroma of very rich traditional Turkish cuisine originating from the Ottoman times. You will feel the warmth of the internationally acknowledged Turkish hospitality.

When a businessman comes to Istanbul he or she is first surrendered by the historical, natural or culinary attractions of the city. It also offers the best business opportunities. As the commercial capital city of 76-millon populated country with dynamic and strong economy, Istanbul is a focus of attention for thousands of foreign investors. The government has been supporting foreign investments and opens the way to easiest transactions and lucrative business returns.

April is the best time to come to Istanbul for pleasure. It is one of the most ideal times to come for business, too. Last April, the city attracted foreigners as listed below:

Germany: 356,621

Russia: 200,740

Georgia: 133,729

Syria : 133,244

Holland: 132,447

Bulgaria: 131,657

England: 122,282

France: 111,635

İran: 67,988

Italy: 67,162

Others: 993,526

Total: 2,451,031

The Turkish sleep products industry has been prospering fast for all aspects from mattress to machinery, from pillows to quilts, from bed base to headboards. It adapts the latest trends and technologies.

The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials.

This high potential urged Ihlas Fair Services Company to launch the first sleep products exhibition SLEEP WELL EXPO scheduled for April 17-20, 2014. We will see how much this important event will contribute to the above tourism figures.

 “Sleep Well Expo Istanbul shaping up excellent!”

Stating that the fair attracted a great deal of interest from domestic market and by companies from different countries, Ahmet Aslanturk, Project Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main
industry, sub industry, machinery and equipment. The venue of this important fair will be Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The premiere edition of this annual event will be April 17-20, 2014. As the first of its kind in Turkey, Sleep Well Expo will contribute to Turkey’s being a production hub for the mattress industry. Sleep Well Expo will host a professional platform where the latest technologies and products will be showcased altogether. Because of ever increasing value of mattress and other sleep products the fair will be an important organization which will bring
leading companies and reps of the industry together. Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, purchasing managers, producers, consumers, foreign and domestic
dealers and representatives. Product groups of the fair include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products, mattress and quilting machinery and equipment, etc.
The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers
and representatives, chambers of commerce, associations, furniture manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.”

 Most powerful media sponsors 

The main media partners of the fair are Sleep Well and Sleep Tech magazines. Other media partners and sister publications include TGRT Haber TV, Ihlas New Agency, Turkiye Daily Newspaper, TGRT FM Radio, and sector magazines such as Home Textile Exports, Décor, Curtain & Curtain Accessories, Hospitality Design Turkey, etc.

There will be seminars and different activities related to new products, technologies and applications. Istanbul unites its natural beauties with its historical and cultural wealth and modern infrastructure, ascending in world league as the new favorite city for international organizations. Istanbul has an historical and cultural heritage acknowledged by the whole world. Apart from its historical and natural beauties the city is quite assertive with its hotels, fair, congress and
meeting halls at world standards. The visitors coming for meetings, congresses and fairs have the
opportunity to experience the eastern and the western cultures together amongst the artworks reflecting a history of thousands of years.”

Ihlas is one of the biggest media conglomerates of Turkey having three private TV channels, a radio channel, a daily newspaper, a news agency, 30 magazines, hundreds of books and encyclopedias, calendars, an internet service providing company, net communications, various news portals, a fair & exhibition company, hospitals, schools and industrial establishments.