Sleep Well Expo Istanbul Recorded Huge Success!

The premiere edition of Sleep Well Expo Istanbul, the first sleep products fair of Turkey and a big geography around Turkey was held with a huge success! Mattress machinery, components and accessories hall exhibited a wide variety of products.

It was a big challenge! There is no other mattress and sleep products fair in Balkans, East Europe, Middle East, Russia or Central Asian Turkic Republics and in other C.I.S. countries. Istanbul has been the first spot to kick off the business and open up a show dedicated only to sleep products. Ihlas Fair Services Company pushed the button!

As the single and only fair of Turkey in its topic, Sleep Well Expo – Mattress and Technologies Fair has become a venue with the total of 74 exhibitors, of which 68 were from the domestic market, 6 from abroad displaying their latest products to 5,171 sector professionals.

Turkey continues to sustain its development along with increasing population, advantageous geography, besides advantageous geography’s contributions to the exports across the world. In our country, no doubt one of the foremost sectors getting acceleration is the mattress industry, machinery and supplier sector.

In recent years, the developments, innovations and exemplary solidarity of the sector have been the factors which have driven the sector in the positive direction. In conjunction with this, lots of positive developments achie ved on behalf of the country and the sector, the business volume along with the capital flow and as well as many regulations and legislations enacted for the mattress sector has revealed importance of the mattress fair once again. Sleep Well Expo, the mattress main industry, supplier industry, machinery and equipment fair opened its doors to visitors at Istanbul Expo Center facing Ataturk International Airport, 17 – 20 April 2014. Mattress manufacturers, pillow manufacturers, sleep products manufacturers, exporters and sellers, mattress exporters, mattresses importers, mattress materials manufacturers, home textile manufacturers, quilt manufacturers, material firms, distributors, agencies, the firms would like to get distributorships, authorities would buy chain stores, interior decoration firms, private sector exports, purchasing authorities of mattress industry, sectorial publication portals… shortly all members of the sector came together at Sleep Well Expo – Mattress and Technologies Fair.

In Turkey, the mattress sector is a quickly growing sector. The sector achieved the sales of 4 million units in 2013. 95 percent of the market comprised of spring mattresses, 5 percent foam mattresses. Growing 7 percent per annum, the market volume has reached worth TRL1 billion in the sector. In Turkey, 10 thousand of the totally 20 thousand mattresses are produced a day in the central province of Kayseri. Kayseri is followed by Istanbul and Izmir. In Kayseri, there are over 400 producer firms. The capacity utilization of these firms accounts for 2.7 million units. Kayseri keeps half the production in its hand with 2.5 million mattresses. As for the share of the sector in the foreign market is worth $60 million. The firms in Kayseri achieve over half of the total exports. The mattresses from Kayseri are exported primarily to France, Germany and the Netherlands and then to other European countries and the Middle Eastern countries. The province also produces 12 thousand of 20 thousand sofa beds across Turkey.

The representatives of the sector tell that the trends in terms of healthier and more comfortable sleep would play more effective role in the growth of the sector. Accor ding to the representatives of the sector, the number of 3 million of 4 million mattresses sold to the individual consumers, as for the rest 1 million sold to the establishments such as hotels, dormitories and hospitals. Nearly the number of 1000 hotels construction being underway including 800 thousand bed capacities and the private sector’s investments in hospitals foreseen as an indicator of the growth in the sector.

Rising of the graphic successfully in the sector, making its successes known in the public opinion, wishing to be an authority in the international arenas and expectations from the sector, also Ihlas Fair Organization’s capacity to respond to these expectations; Sleep Well Expo Mattress and Technologies Fair has been claimed by the mattress sector with a great happiness and the fair has been accomplished with a great success. Now the mattress sector has been set on the expectations of the 2nd edition of Sleep Well Expo Mattress and Technologies Fair to be held on 22 – 25 October 2015 and both the organizers and the exhibitors have already begun works for the bigger targets. Sleep Well and Sleep Tech magazines have been the main media sponsor of the fair and informed the readers with every kind of development since the preparation stage. Both the magazine customers and readers were the primarily visitors of the fair.

Having proved its success with high approval rate, the visitor data that gained at the fair has made up the visitor base for the second edition of Sleep Well Expo Fair to be held in 2015.