“Growth demands investment” was one of the statements in the January- February issue of the SleepTech magazine.
ALFA showed that the time has come to expand, to open new markets and to take a further step closer to the customer. As a result the new distribution company in Izmir has opened. Local Market and Manpower The local market in Turkey is unique.
Different cultures and business practices melt down at the Bosporus and as a hub between Europe and Asia, Turkey is well known for the connection of the two huge markets and its economic potential. Servicing this market requires manpower that knows the local practices.
Labour that is able to transfer the values of ALFA and the technologies of the SIMALFA® adhesives. This is why adhesive experts with the relevant know-how of the market were specially trained to fulfil these requirements. “Having a powerful and flexible team or supplier at your side is very important. This enables us to bring the outstanding SIMALFA® adhesive technologies fast and customer oriented to our clients.” says the managing director of ALFA Klebstoffe Eurasia, Zafer Tazim.
Water Based Adhesives and New Technologies Since more than 25 years ALFA exclusively focuses on water based adhesives with their SIMALFA® series. The driving force behind the unique orientation on environmentally friendly products is the health and the safety of the operator and the protection of the environment.
ALFA does not use any solvents in their products. Not in the past, not now and not in the future. With this commitment and the steadily growing know-how, the company reached international leadership in the field of water based foam bonding adhesives. “We have been doing this since decades. The know-how and the proximity to the customer give us the possibility to improve our products, to develop new technologies and to come up with new, unique adhesive solutions.
All water based, all environmentally friendly.” says Thomas Simmler, managing director of ALFA Klebstoffe AG. Today the SIMALFA® adhesives include overspray-free or frost resistant types or versions that can be applied by spray gun or roller, just to name a few of the technologies invented by the company.
Combined Strengths and Used Synergies As the melt down of the cultures mentioned in the beginning, SIMALFA® brings a highly skilled team, new technologies and an outstanding service to the Turkish market. The new distribution company in Izmir makes all this available for the customers in the region and finishes a further step of the internationalization strategy of the Swiss adhesive producer.
#SIMALFA #ALFA #LocalMarket #Izmir #ZaferTazim