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Özen İplik Marketing Department Official Adnan Türker said that IBIA Expo 2024 fair will be a bit of a remedy for Turkish companies during the contraction period experienced in the global industry.
Stating that IBIA Expo fair is a national fair and companies carry out the promotion and marketing that they cannot do within their own means in a complicated way, Mr. Adnan stated that Özen İplik will present their newly developed products to the visitors and purchasing delegations.
Can you tell us your general predictions about the fair before IBIA Expo 2024 fair?
“Since our fair has now received the title of a national fair, it helps both participating and visiting companies to prove the power and quality of the bedding sector to the whole world. Our companies can collectively promote high-quality and innovative materials that they cannot present individually. In addition, with the superior efforts of our board of directors, ISPA and similar organizations are joined forces and our country’s power in bedding production is introduced to the whole world.”
What are your expectations from the fair as Özen İplik?
“I think meeting new customers seems to be the only solution for the current market contraction. It will be a fair that needs much more visitors and buyers than in previous years. We are trying to highlight the new products we have developed on behalf of our company at this fair.”
Do you have any advice or requests from the fair management?
“I think it will be our common wish to introduce the fair to countries and companies that have not visited our fair before.”
