Kırayteks: Sleep Expo Middle East Fair requited its investment that is made

Onur Kırayoğlu, Member of Board of Kırayteks, expressed the effects of the fair on both the firm and the Turkish mattress industry in the interview he gave to our magazine about the Sleep Expo Middle East Fair.

Kırayoğlu firstly mentioning the 1^st Sleep Expo Middle East Fair in his interview, stated that the 2^nd fair was livelier than the first fair and that Turkish firms showed more interest in the second fair. Mr. Onur, emphasizing that the fair size expanded, said in his speech “We saw customers coming not only from the Middle East, but also from Far East Asia and India this time. Accordingly, we can say that the fair attracts international attention and has a global portfolio.”

Mr. Onur, how did Sleep Expo Middle East Fair go for you? What kind of effect did you produce as Kırayteks at the fair?

We, as Kırayteks, are participating in the Sleep Expo Middle East Fair for the second time. We attended the fair when it was first organized. I think it was we who were the only mattress fabric manufacturer, attended the fair last time. This time, there were the firms that attended from Turkey beside us. It seems that the fair gained strength seriously when it is combined with fairs including a few by-products. I could not attend personally due to my workload, but according to the information I got from our mattress fabric sales team who are representing us at the fair, it is understood that the fair is more active and customers are more willing than the previous fair. Of course, we saw customers coming not only from the Middle East, but also from Far East Asia and India this time. Accordingly, we can say that the fair attracts international attention and has a global portfolio. Although the fair, held before, was not a fair with great expectations for us, it was still a fair that went well as a result. This fair seems same now. In other words, as we understand from the interest, the number of visitors and the quality of the visitors, it is obvious that the investment will requited. For this reason, we are pleased with the fair.

According to your impressions from the fair, what kind of contributions did the fair have to the Turkish mattress industry? Can we get your observations and evaluations on this topic?

As for the effect of the fair in our country, I actually think it’s too early to say anything about it. As you know, the fair is still a young fair and the next fair after the first fair was canceled due to the pandemic. In this fair, Turkish firms were more crowded than the previous fair. But of course, in order to make an assessment about it, it is necessary to attend this fair a few more times and see its effects.