Kırayteks hopeful for the future

Producing mattress ticking fabric for almost quarter of a century, Kırayteks continues manufacturing by new investments. Accelerating its mattress ticking fabric production with new weaving and knitting machines, the company has the flexibility to customize the products in line with the demands of its customers. Stressing the importance of sustainability in exports, Onur Kirayoglu, member of the board of the company, says that design issue is an important factor in competition. He said they had planned lower target in line with the fluctuations in the market but they had already hit their targets in the seventh month of the year.

As Kırayteks, can you tell about your newly finished product and its features you launched recently?

“There are many trends in the world. These are about health, naturalness and hygiene. We cooperate with many leading international chemical player. We work on the latest developments together with them. Due to our experience in dying process, we can enhance quality of product and fabric. In addition, we provide business partnership services on this field. Our customers share different ideas with us and then we realize the ideas. We perform on scented fabric. Mattress manufacturers look for naturalness and softness properties. Technology developed so much even in polyester, we have become to be unable to differentiate between polyester and cotton through special applications and innovations. Polyester is not a healthy product. However, it can give the softness of cotton.”

DESIGN PLAYS A VERY IMPORTANT ROLE IN COMPETITION

So, are these features being looked for to customize product or increase salability?

“We’re not the company that performs for that. We are purchasing from supplier which has made laboratory work and productize, then we process. We enhance value of products with updates and improvements. Somehow antibacterial certificates are asked for by some situation as in public bidding. When we deliver fabric to laboratory and then results are coming. Thus, we receive certificate on “no bacterial growth in the fabric and this procurement of anti-bacterial works”. For example, Aleo Vera. This feature provides balance pH of the skin, moisture and vitality when it contacts the skin. People attach importance to such things and they take a risk to pay such product. As first, softness of the mattress is important for consumer. That opens you first door in offering. And they examine mattress in showroom and lastly they look pattern of the mattress. Design plays a very important role in competition. A certain frame plays role in the design as well.”

What about new investments?

“Our investments in dying continue. We have dyeing and finishing machines. We provided new machines for weaving and finishing. We will have machine which are just for fabrics of mattress ticking. In this way, we can manufacture desired product more quickly.”

Do you have market to export?

“Our operations on market we have exported mattress ticking for 10 years still continue. It is very important to be permanent in export.  We export mattress ticking to about 20 countries. Customers notice that our fabric belongs to us when they see them. That’s why we proved it. When Turkish market considered, we have a lot to do for domestic market.”

How do you foresee the situation of the sector in the coming period?

For the negative developments in the domestic and international markets we had kept our targets cautiously. For this reason it wasn’t difficult for us to realize our targets as early as in the seventh month of the current year. We believe that our growth will continue due to the investments we have realized. We think that the conflicts we have been experiencing with our neighbors have been in a normalization period and this, in its turn, will help our exports to increase in the near future.

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