Kirayteks, first bed fabrics producer in Turkey

“Started to produce fabrics for the bed industry, Kirayteks now has 4 million sqm of production capacity and sells its products in export markets, as well,” says Onur Kirayoglu, marketing coordinator of the company. He introduces his company below:

On Kirayteks family and the company

I started to work for Kirayteks in 2005 following may education in Turkey and abroad. The company was founded by my forefathers, thus it is a family business. I have been acting as marketing coordinator of our company for eight years. The bases of our company was founded 50 years before in Bursa as a small store selling fabrics for end users, by our grand father who made his kin like the trade of textiles. Our company has been reformed in 1993 as a producer of fabrics in its factory located in organized industrial zone and it is managed by us, the third generation youths.

At the beginning of manufacturing phase, we started to produce on domestically manufactured machinery of 10 to 12 looms. As was decided by our grandfathers we tried to produce textile goods that were not produced in Turkey and to export them. Our company is the first in the production of special fabrics for mattress manufacturers. Earlier they were imported.  We are also among the first companies who produce drop curtains and sunscreens. Our product variety in this category is the largest in Turkey. High product quality, innovation and fast delivery are our main priorities.

In our completely integrated manufacturing plant we have all phases of production, dyeing, finishing, pressing and knitting processes in our factory of 40,000 sqm. We are still investing in machinery.

On product portfolio

We made great strides in textiles during the last decade. Now we give advice for product development to other fabric producers who serve in other fields of the industry. As for our product portfolio, we can produce every kind of special fabrics to be used in mattress production thanks to our team of research and development. We can bid all tenders both in the country and abroad. We produce at world standards. Our products are also used in automotive, defense and other fields of technical textiles.

Plain and jacquard types of fabrics rank at top of our product portfolio. We have a rich list of pattern and quality in our products. Fabric for sunscreen is another line.

On company’s performance in 2013 and prospect for 2014

Politically the year 2013 was rather turbulent. This caused us to hesitate to invest more. We have been living recessions from time to time. Presently, recent developments in European and American markets are promising.

In 2014 we do not raise our targets but we try to maintain them. However, we aimed to grow at least 15 percent next year. We maintain our marketing budget as it was in last year. In 2014 we will participate in about ten different fairs; all of them are prestigious events.