ISPA EXPO recorded another success in New Orleans

The show had something for everybody

ISPA EXPO, the world’s largest trade show exclusively for the mattress industry is a biennial event. It takes place in the spring on even-numbered years and features exhibits of the latest mattress machinery, components, supplies and services— everything a bedding manufacturer needs to increase productivity and efficiency, and enhance product design. For nearly 100 years the International Sleep Products Association (ISPA) has produced the world’s largest trade show exclusively for the mattress marketplace. It was the turn of New Orleans this year and the big rendezvous was in March 26 thru 29.

Mattress producers had come to ISPA EXPO for efficient “one-stop” shopping to fill their equipment, component, and service needs.

With a record number of exhibitors, attendees saw and met the businesses and individuals who are shaping the industry.

EXPO definitely was an excellent venue for visitors to give their business the upper hand because at EXPO could they; see suppliers showcasing a full range of products, services and technology specifically for the mattress industry; get great ideas for cost-effective product enhancements, manufacturing efficiencies and innovations; and compare and ask questions as you inspect products first hand and during demonstrations of working machinery.

To celebrate the spirit of New Orleans, the exhibition hall featured special activities in its “N’awlins Square,” a space dedicated to bringing the best of the city directly to you. Stop by for caricatures, beignets and café au lait (French donuts and coffee), and entertainment such as jugglers and jazz musicians.

Attendees at ISPA EXPO 2014 had the opportunity to make the connections, build the relationships and gain those special insights that will make a difference to their business. They met with CEOs, purchasing managers or engineers – at the EXPO they could find the contacts that their businesses need.

Likewise, ISPA EXPO 2014 featured educational sessions that will provide insight helpful to businesses of all sizes, in any region of the world, and across all sectors of the mattress industry.  With the best and brightest experts from within and outside the mattress industry, the education program had something for everyone, and all sessions were geared toward helping attendees succeed in the marketplace. Sessions included:

* Consumer Technology and Making Mattresses.

Understanding how consumers use technology to shop for mattresses will help them develop and market products that are more likely to attract buyers.

* The Sleep-Health Mattress Equation.

Lecture about the most prevalent health conditions reported by consumers and gaining insight into how this information could help improve mattress marketing, customer satisfaction and the sales process.

* Mattress Recycling.

The very latest information about newly-passed state recycling laws that change the way the industry handles discarded mattresses.

* Venturing into Emerging Markets.

This was about expanding to emerging markets? They gave the hints about market viability, timing, partnerships, and more.

* Communication Trends for Your Business.

This session addressed how to leverage research, digital technology, consumer psychology and industry insights to best communicate with consumers.

* Technology Trends and B2B Sales.

This session offered everything about how to incorporate technology trends into B2B sales strategy to improve the bottom line.

The future ISPA EXPO dates and cities:

* March 9-12, 2016 Orlando, FL

* March 14-17, 2018 Charlotte, NC

* March 18-21, 2020 New Orleans, LA