We have recently interviewed Emre Ergüneş of Huzur Malzemecilik. He briefed on the activities of the Company.
Could you mention about the major activities of Huzur Malzemecilik?
Mattresses are made with a variety of materials and technologies to deliver support systems that meet the broad array of consumers’ needs, tastes.Huzur Malzemecilik has turned out to be a leading company being able to supply quality materials for quality mattresses. Mattresses are designed to provide the support and comfort you need to relax and rest. If you have had your mattress for a while, you may be wondering if it is time to buy a new one. Matching your specific comfort needs with the right product is a very subjective process.For this reason, Huzur Malzemecilik puts emphasis on manufacturing brand new inputs for the mattress industry.
As for your export markets, what would you like to say?
We are able to export 25 countries. We penetrated into new markets in 2016. We would continue to do so in 2017. We participate in major fairs both at home and abroad. Our products attract interest more than ever.
How do you evaluate the mattress industry of Turkey?
Except for America and the Central Europe, the mattress industry conducted its activities as a sub-sector of furniture industry. However, the industrialists of the sector have become an independent sector within the last decade.
Turkey is getting to be a center for the mattress industry. The hospitality and health tourism industries have been getting bigger and increasing mattress demand. In parallel of growing economy Turkish people are getting wealthy, living in bigger houses and asking more mattresses. On the other hand, according to a research, the life cycle of mattresses is also going down in Turkey. Turkey became a sourcing country and a gate between Asia and Europe.
What would you like to add?
At Huzur Malzemecilik, innovation is not a department, it is a mindset that has become part of the company ethic and is embraced by every person from top management to the workers on the factory floor.
We have integrated our facilities in order to upgrade customer satisfaction. Imagine a comfort conscious mattress that has its own natural defenses for all imperfections, we produce materials for it. Innovative, high-performance materials from Huzur Malzemecilik now make all these possible, minimizing the risk of allergies and discomfort, and allowing customers to enjoy a trouble-free sleep.
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