Hasplast: IBIA Expo Opens Global Doors

Hasplast: IBIA Expo is our gateway to the world

Serkan Elitaş, Chairman of the Board of Directors of Hasplast, considers IBIA Expo Fair as the ‘gateway to the globe’.

In an interview conducted by Sleep Tech magazine, Serkan Elitaş, Chairman of the Board of Directors of Hasplast, said that the IBIA Expo exhibition is of great importance for exporter companies operating in the Turkish mattress industry and that the exhibition serves as a gateway to the global industry for companies. The exclusive interview follows:

Could you tell us about your general predictions about the exhibition before IBIA Expo 2024?
“The IBIA Expo exhibition was a very important milestone of the export item for us during the pandemic period. It is very valuable for us to establish such an association in our sector and to organize such an exhibition at a time when there are problems in exports. I believe that the fair will be productive for all sector representatives this year. I wish a good fair both for us exhibitors and for the purchasing delegations and visitors.”

What are your expectations from the fair as Hasplast?
“Our expectation from the fair is of course export. We can reach our domestic customers and our existing portfolio abroad personally, but fairs are our biggest basis for new markets and new foreign customers. Since IBIA Expo is a specialized fair and will directly bring buyers from our sector together with us, our expectation is to obtain new customers from new markets and to provide foreign currency inflow to both our company and our country. I hope that the fair has been well promoted and we will meet with customers from countries that we normally do not come across in fairs and sign commercial agreements.”

Do you have any advice for the fair management or a request from the management?
“It would be good to announce the fair to a wider audience and to use digital media more in this process. The association or the fair organization should have its own social media channels and announcements can be made to business people operating in the mattress sector in many countries by sharing through these channels. In addition, various extra organizations at the fair will also attract visitors. Shows, mini concerts or brunch style events can be given as examples.”