Elektroteks tripled production

Moved recently into a new facility, Elektroteks shortens lead-time

Aiming to develop new machinery, automation systems and production lines for the mattress industry, the company tripled its production in its new factory. Selling to 80 countries, general manager Orhan Guler informed about R&D activities and his company.

Recently you moved to a new factory. What has been changed with this move?

There are new and specific machinery having know-how for the mattress industry, and production volume has increased remarkably. Buyer profile has changed. We keep our R&D activities going and engaged in P&D works.

As an exporter how do you evaluate the mattress sector in Turkey and in abroad?

For some reasons there were some problems in domestic market this year. However, we had not been affected. Orders are rising. Production for export markets are also growing. 70 percent of our production is sold in export markets. We have tripled our production volume. The covered area of the factory reached to 12 thousand sqm, from 3 thousands sqm. We did not loose any customers, in contrast we expanded our markets. We want to sell technology to our customers rather than complex machinery. We meet all needs and expectations of our customers so even buyers in South Korea and China ask machinery from us.

What is the importance of fairs especially on your exports?

The word of mouth about our customer services is the most important advantage for us. This is a major power behind our sales. However, buyers wants to have a real experience about our machinery by observing them in the fairs. Fairs are important. We participated in Interzum lately. Sleepwell is on the agenda. We will be there.

What are your plans for production and for exporting in the year 2016?

We are expanding our volume in certain areas. We move fast in the markets. As I mentioned our volume has increased 4 to 5 fold. We recently developed a new foam packaging machinery. It saves costs and provides advantages to producers. We sold this to a Turkish customer. There is new machinery that we sold in China. We will move in European markets step by step by imitating the services we provide in Turkey.

What are the differences between machinery that are demanded by foreign mattress manufacturers?

Production styles and varieties are changing in this sector. Each culture has its own style of both machinery and mattresses. Some prefer spring type while some others love foam types. To answer the changing needs of buyers in different countries, we offer special projects to our customers. We even design better manufacturing lines for producers in Turkey. Since we sell to 80 countries, demand from abroad is increasing. You cannot sell standard mattress machinery in every country. Before preparing a special offer to our prospective buyers we study their conditions, products they made, their facilities and negotiate about a special project. Then we start to produce the machinery.

#Elektroteks, #production, #machinery, #mattress