Demirci Label develops new solutions in bed labels

“Leading bed manufacturers force us to develop new labels for themselves. We offer the same for smaller brands”

One of the leading companies with its investments, Demirci label company serves its customers with inflammable, leather, knitted and embroidered labels for bed manufacturers. General manager of the company Ferhat Demirci introduced his company by saying, “Label of the bed is so important as business cards.”

On products for bed companies We are a leading company in the label sector since 2010 because we do not compete on price. We deliver the orders at the best time period. We can produce large and scalable amounts of orders. We have both offset and digital printing facilities.

Label is the ID cards of the beds. It is so important. It is seen first when look at a bed with its quilts. Label is for knowledgeable buyers. Buyer inspects design and other specs of the bed afterwards. Customers of major buyers are more sensitive.

On business policy We do not accept orders that we cannot do it well, even if it is so profitable. Sometimes saying no becomes an asset. Its return is profitable. We are keen on keeping our promises both in volume and timing of delivery.

On research and development in label manufacturing

Like other materials demanded by mattress manufacturers, new products and product development are important. In 2007 we offered our customers inflammable label. We made sticker products for exporting manufacturers that were used for polyester fabrics. We solved  adhesive problems by applying new adhesives. There were problems caused by heating and cooling.

We almost solved this problem as well. We sell all our products with product guarantees. Each  manufacturer demands different labels and change them frequently. Now, labels made of leather, knitted and embroidered kinds are most trendy and popular.

On the share of labels in mattress industry

It is difficult to guess about the amount of label production in Turkey. But in general, it can be said that the demand for labels are the same for the demand for mattresses. Besides there are other accessories such as handles, manuals and guarantee certificates printing. We are a leader in supplying sheet printed labels to majör bed manufacturers. We do not have machinery for roll printing.

On exports

We have about 10 to 15 thousand dollars of sales in abroad. We do not sell directly. Recently, we are now producing about 20 thousand dollars worth of labels. Beds carrying our labels are sold all over the world.

On customer relations

Our customers are appreciating our efforts to sell our production by visiting buyers whether they need on thousand or larger amount of labels. We do the same what we do to larger firms to smaller customers. And they like our policy to be at the service of our buyers.