Comfytex: Interzum Cologne Fair is very important in terms of announcing our brand motto

Hasan Küçük, Chairman of the Board of Directors of Comfytex, said that Interzum Fair is the platform where the trends in furniture and home textiles are set and displayed

Küçük said that they will be at the fair in order to enrich their customer portfolios and follow trends, and in his comment on exports, he made the following statement: “Since interzum will be our first hybrid fair organization after the pandemic, it would be difficult to predict the impact of the fair on our exports in a regional sense. Of course, we will try to announce our brand motto with our new slogan on our awareness in the regions where our sales volume is high and to ensure that this cooperation is sustainable, to convey the perception of our brand to our visitors in the way we want while entering the dating process for marketing that we have not yet taken part in.”

At the Interzum Cologne Fair, we will talk about Comfytex being the way to sleep comfortably

Interzum Fair is considered as a platform where the latest innovations, trends and technological developments in the sector are exhibited, with the participation of many international companies operating in sectors such as furniture production, interior architecture, building materials and home textiles. Comfytex is a brand that has been exporting to more than 70 countries since 2013 and aims to expand to much wider markets with its ongoing investments. Therefore, in addition to brand awareness at the fair; we are aware that it is an important opportunity to enrich our customer portfolio, to follow the latest innovations and trends by examining the products and services of other companies in the sector, to gain information about marketing strategies and competitive advantages, to access new business opportunities and to network with other professionals.

Interzum Fair will be a great support for us in order to make our brand one of the first companies that come to mind when “mattress fabric” is mentioned and to tell the mattress manufacturers that the way to sleep comfortably goes through the Comfytex brand by saying “Way to Sleep Comfort”, which is our slogan.

The fair will help us to develop a strategy in order to provide a competitive advantage

Fairs primarily offer the opportunity to find potential new customers. Manufacturers, retailers, wholesalers and other industry professionals will also be among the visitors taking part in the fair. Potential cooperation opportunities with these people will be evaluated. At the same time, it will make it easier for us to develop strategies in order to gain a competitive advantage, as we will also have the opportunity to review the products of competing companies.

Since the Interzum Cologne Fair will be our first hybrid exhibition organization after the pandemic, it would be difficult to make a regional prediction about the impact of the fair on our exports. Of course, we will try to announce our brand motto with our new slogan on our awareness in the regions where our sales volume is high and to ensure that this association is sustainable, to convey the perception of our brand to our visitors in the way we want while entering the dating process for marketing that we have not yet taken part in.

The mattress sector will update itself thanks to the exhibition

The mattress components industry has a large market share worldwide and continues to grow rapidly. The components included in this share in Turkiye also aim to increase their market share in the same way. Interzum Cologne Fair will be an important step for the mattress components industry, which has the opportunity to meet with the leading mattress manufacturers in the world market, to find a place for itself in the world market.

As a result, all sector companies will be the setters of new trends that will occur while updating themselves with the Interzum Fair on the one hand.