Comfytex aims 20% growth in export markets

Having been producing fabrics for mattresses Comfytex expands its export network in South America and Australia and targeted 20% growth by participating in five trade fairs in 2016. Chairman Hasan Kucuk informed about his company.

How was the year 2015 for Comfytex? Did you hit your sales target in abroad?

2015 was our third year in the business. We completed all requirements for international quality certificates, ISO and OHSAS. We renovated our production facility and started to set up ERP. We were in four fairs, two in Turkey, two in abroad. We empowered our staff. We have got rising sales in export markets. We adjusted our export market in order to get more profit. We add new markets to export operations.

What were the responses to your products you produced this year?

We always try to change and renew our collections. We try to enter the catalogues of our business partners. We become more product oriented than being customer oriented. Our customers are happy with this situation.

What kinds of products Comfytex will launce in 2016?

Since Europe is in proximity geographically, we started first export to Europe. Because of rising competition in this market, we are gradually getting away from this market in favor of South American and Australian

markets. We planned to participate in 5 trade fairs in 2016 and targeted to raise our exports by 20%. We emphasize on increasing customer satisfaction more than getting new customers.