SleepTech Magazine Mattress, Accessories, Machinery, Raw Materials
Strong emphasis on upholstery & bedding segment
As Asia’s largest and most comprehensive woodworking and furniture production and interior design trade fair, interzum guangzhou has been the chosen place by the industry to size up the competition, which was why it came as no surprise as organizer, Koelnmesse, announced that the annual event, which will run from March 28 to April 1, is sold out months before its opening. This is despite the addition of a new hall, expanding the floor space from 130,000 to140,000 square meters – the largest in the 11-year history of the event. This will be the first time Hall 12.1 of the Pazhou Complex is activated for the event, boosting the total exhibition area to 140,000 square meters, which is expected to host over 1,100 exhibitors from 36 countries and regions, and more than 62,000 visitors from more than 140 countries. The 2015 event will once again feature 8 country pavilions, bringing with them the latest products, equipment and technologies. In fact, national pavilions slated to make their appearance include countries like Germany, US/Canada, Italy, Turkey, Chile, and Spain as well as association-led groups by the American Hardwood Export Council and Canada Wood respectively. Among them, pavilions from Canada Wood, Chile and Turkey will spot bigger booth space take-up than in previous years. As a furniture manufacturing powerhouse, China accounts for 25 per cent of the world’s furniture production capacity, attracting global industry heavyweights to participate in CIFM / interzum guangzhou every year. Some 309 exhibitors will be featured at the “international halls” and among them, 24 brands will be making their first appearance at the trade fair.
In addition to star brands from European furniture manufacturing strongholds, such as Germany, Italy and Belgium, buyers will also be able 
to source from emerging countries, like India and Brazil. Titled “Behind the Furniture Industry’s Progress – Passing On Technology and Innovation in Furniture Production”, an official forum to be held on March 29 will serve to reveal the role technological innovation in furniture production plays in promoting the upgrading of the global furniture industry, introduce innovative furniture manufacturing technologies in 2015 and analyze as well as predict development trends.Executives from LINAK Actuator Systems, Leitz Tooling Systems and REHAU Polymer Solutions will share their insights in their respective fields during the forum, which will also prove to be an interactive session with attendees standing a chance to win attractive prizes, such as an iPad mini 3, followed by an industry networking event. Other notable activities will include a furniture hardware quality testing exchange event and experience sharing on LGA testing in Europe and the U.S. revolving around rails and hinges hosted by TÜV Rheinland (Guangdong) Ltd. on March 29. In addition to being able to source from the most comprehensive range of exhibits in Asia and obtain market insights, visitors will also be treated to exclusive benefits and services at the PIAZZA visitor lounge, including free redemption of a tumbler sponsored by Guangdong Tianan New Material Co., Ltd. with collection of any two stamps at Hall 12.1, 14.1 and 15.1. Savvy visitors looking to maximize the use of their time at the trade fair can make use of the complete exhibitor list with brief company profiles and product images published on the event website to search for their target products and schedule meetings with prospective suppliers in advance. Those who pre-register online before the event will also get to enjoy free event admission, and receive a copy of the show catalogue. Renowned names Homag, IMA, SCM, FGV, Titus, Cyber Lock, Okin Refined, Boyteks Tekstil, Bekaert, H.B. Fuller, Schattdecor, Rehau, SIGE, Italiana Ferramenta, Leggett & Platt , Kleiberit, Surteco, Alvic, Leitz, Freud, Mechatronic, Leuco and Xinyada will continue to be mainstays of the event, while 2015 will also welcome debuting exhibitors, including Fibromade from Portugal, Hans Weber and Zimmer from Germany, Permo from Italy and Japan’s Terao. Spotlighting China’s position as the world’s largest producer and consumer of upholstered furniture, which possesses great market demand for related raw materials and production equipment, a 10,000 square meter-hall – Hall 12.1 – dedicated to bedding production and woodworking machinery has been added and will host show regulars Adler, Duerkopp, Robatech, Baomo, Blue-vent and the Italian pavilion under its roof. The new hall is also aimed at further refining product segmentation, consolidating related exhibits and facilitating exhibitor-visitor interaction. As Asia’s leading event in the woodworking machinery, furniture production and interior design industry, CIFM / interzum guangzhou was first introduced into the China market in 2004. The event originated from interzum by Koelnmesse GmbH, one of the largest trade fair companies in the world with 90 years of professional experience. Extended to 5 days, interzum guangzhou 2014 have won nods and warm welcome from exhibitors with its numerous and very high quality visitors. After an 11-year development, CIFM / interzum guangzhou has grown to be one of the largest trade fairs in the sector in Asia. As many exhibitors mentioned excellent testimonials for the performance of the show, Liselotte Debaere, Concept Developer at Deslee Clama also expresses her satisfaction: “We have a lot of visitors coming these few days, especially for fabrics; so our meetings are very focused. I am really glad to see that most of them are real customers, and a lot of business has already happened. This is the first time we are here after so many years, and we are pretty satisfied. The services provided at interzum guangzhou are quite good. We want to be here again for sure.”
