* The show will be 4 days again instead of 5 days of last two-year’s utilization.
* Turkey has been traditionally one of the most leading national pavilions of the largest furniture industry show.
Asia’s largest and most influential furniture production and woodworking trade fair – CIFM / interzum guangzhou 2016 – is poised to be held over four days starting from 2016 instead of five in the last two editions.
This strategic move is prompted by feedback from the industry, which will also see the co-located China International Furniture Fair (CIFF) shorten by a day and take place over the same period, from March 28 – 31, in the southern Chinese manufacturing hub of Guangzhou.
The shorter show days is expected to be more in line with the participation habits of international exhibitors provide convenience for buyers with more concentrated sourcing and reduce participation cost for exhibitors, with the aim of building a more robust trading platform.
The 2016 edition will focus on enhancing product category definition as well as providing clearer and more detailed visitor guides, while a series of engaging seminars, forums and other concurrent events will continue to enrich all participants.
Founded in 2004, CIFM / interzum guangzhou builds on the leading position of interzum in Cologne, Germany, in the global furniture manufacturing industry. As an integral part of the prestigious CIFF, CIFM / interzum guangzhou has developed into the most comprehensive flagship trade event of its kind in the region to attract the participation of more than 1,200 exhibitors and over 62,000 visitors from around the world.
CIFM/interzum guangzhou2016 to return to China in March, already oversubscribed
Asia’s largest furniture production trade fair is set to return to China for the 12th year from March 28 to March 31, 2016, and will be hosted alongside the famed China International Furniture Fair. Attracting the participation of 1,269 manufacturers and suppliers from 35 countries and regions, the last edition of CIFM / interzum guangzhou in 2015 welcomed 67,270 visitors to procure at the event, smashing previous records.
Keeping to the scale of 140,000sqm and spanning 16 halls, including Hall 12.1, like last year, the 2016 edition will reaffirm the event’s flagship position in the industry with the most comprehensive offerings. Once again, exhibiting spaces in the international halls are heavily oversubscribed with some of the key confirmed exhibitors including:
Woodworking Machinery & Cutting Tools
IMA, Leitz, Vollmer, Beckhoff, GreCon, Leuco, AKE, Riepe (Germany); SCM, Paolino Bacci, CMA (Italy); Union Brother (United States)
Upholstery & Bedding Machinery
Duerkopp (Germany); Nantong, Baomo; Linak (Denmark); Elektroteks (Turkey)
Upholstery & Bedding Materials, Pneumatic Components
Aydin, Boyteks Tekstil (Turkey); Bekaert, Artilat, Latexco (Belgium); Xinyada, Richriver; Okin Refined, Limoss, Bodet & Horst, OKE, Alfa (Germany)
Hardware & Components
Italiana Ferramenta, Sige (Italy); Lianxun (China); Repon (Taiwan); Titus (United Kingdom), Cyber Lock (Thailand), Lehmann, Vauth-Sagel, Schwinn (Germany)
Wood & Adhesives
Urufor (Uruguay); Pollmeier, Jowat, Fritz Kohl, Kleiberit, Sägewerk (Germany); American Softwoods, H. B. Fuller (United States)
Interior Decor Materials
Alvic (Spain); Rehau, Schattdecor, Pytha, Renolit (Germany); ICA (Italy)
Some eight national pavilions from Germany, the US/Canada, Italy, Spain, Turkey as well as the American Hardwood Export Council, Canada Wood and ProChile will be prominently represented. Particularly noteworthy is the debut of world-renowned latex supplier, Artilat Group, from Belgium at CIFM / interzum guangzhou 2016, which will lead a host of brands under its umbrella to the event. This will mark the group’s maiden participation in a furniture production trade fair in Asia.
Market adjustment ushers in opportunities
The prosperity of the furniture and building material market is closely tied to the performance of the real estate market. However, a real estate market downturn also presents a favorable stimulus for the development of the furniture and building material industry as seen in the current situation in China. While strong brands continue to shine, low-end and uncompetitive companies are being eliminated. After a round of market reshuffling in recent years, China currently sees a higher concentration of brand furniture production enterprises, which have been leveraging their image and distribution advantages to achieve high growth in the competitive environment.
Great potential in China’s hardware market
Widely used in modern furniture production, hardware accessories are becoming increasingly important within the industry, particularly cabinetry hardware, where consumers do not only demand basic storage solutions but also the attention to detail. Quality furniture hardware accessories are invariably one of the most critical factors in the overall quality of a piece of furniture.
Furniture hardware enhances the diversification of furniture manufacturing and market competitiveness. With increasing changes to the structures and functionality, furniture hardware is no longer a decorative feature or just a component holding moveable parts together. The functionality is more demanding and uses are more varied.
More than 90 percent of high-end furniture in China are reportedly using imported hardware accessories, and they have become the main symbol of premium furniture. For some small and medium-sized furniture enterprises, using imported hardware accessories is an important way to elevate their product quality and awareness. As such, China’s furniture market is expected to continue to have great demand for high-quality furniture hardware accessories from overseas. Showcasing a slew of top-end furniture hardware accessories at the international hall, CIFM / interzum guangzhou 2016 is poised to draw the eyeballs and active participation from trade buyers.