CIFM / interzum guangzhou paints new chapter in 2022 with focus on sustainable innovation

China’s ability to control the coronavirus pandemic and subsequent emergence as an even stronger economy has attracted global attention, including major furniture companies. As Asia’s flagship furniture manufacturing exhibition, CIFM / interzum guangzhou, to take place in conjunction with the China International Furniture Fair from 28 – 31 March 2022, is in a favorable position to leverage the growth.

According to statistics, China’s furniture manufacturing output reached 520 million units in the first half of 2021, a year-on-year increase of 30.1 per cent. In

terms of exports, the cumulative value of the country’s furniture and parts exports as of July hit US$40.926 billion, a year-on-year increase of 47.20 per cent. Among them, furniture exports to Germany in the first half of the year increased by 45 per cent, replacing Poland as Germany’s most important furniture supplying country.

International platform for global trade

China is experiencing a good momentum as a continuously growing economy. Under the country’s dual circulation economic policy powered by domestic consumption, the Pearl River Delta region’s concentration of custom furniture makers and reputation for producing ‘everything under the sun’ makes it particularly appealing for global players to mine the China market.

As an affluent society, the expansion of domestic demand further drives lucrative industry opportunities, digitalization and new materials to emerge at scale.

CIFM / interzum guangzhou 2022 will take up 340,000 square meters in floor space and is expected to feature over 2,000 well-known companies from around the world. Some 200,000 visitors are also slated to source at the event.

Backed by a wealth of global resources, the exhibition covers the entire industry vertical. Exhibit categories include: hardware accessories and components; interior decoration materials and accessories; machinery, auxiliary materials and accessories for upholstered furniture; wood products and panels; adhesives, coatings and other chemical raw materials; and machinery, accessories and equipment for woodworking furniture production.

International companies have been showing active interest in CIFM / interzum guangzhou to open up the business opportunities and gain a foothold in the immense China as well as Asian market.

At present, a number of international giants have confirmed their participation, including

Homag, IMA, Nanxing, KDT, Paolino Bacci, Freud, SANDAR, HOLD, Leitz, Lianrou, Yuantian, Hengchang, Hengye, Kehua, Schattdecor, REHAU, LG, Hyundai, Kronospan, Henkel, LINAK, Dilong, Taiqiang, Yaodonghua, Jiashijia, SINODECOR, Yongwei, Huamei, Zhuokai, KINNAY, Liwang, Zhaogang, DREAM LEADER, Tianye, Anran, DTC, SH-ABC, ADAMS, UNIHOPPER, Jusen, UNION STAR, OPK, TUTTI, MEIKI, KEA, King Slide, REPON, TITUS, ITALIANA FERRAMENTA, LS Lighting, Sugatsune, SUSPA.

In addition to regular product displays, the exhibition will continue to feature diversified content and business opportunities through a variety of formats, such as the Business Package Plus (BPP) area, in-person business matching, offline-2-online live business matching, industry forum sessions, as well as conceptual spaces to promote the industry’s cutting-edge technology, and help companies respond to the shifting consumer demands.

Return of “20 PLUS 20” Awards

With the mission to uncover the most innovative furniture accessories and give recognition to the companies behind them, the “20 PLUS 20” Annual List will return once again to CIFM / interzum guangzhou in 2022.

Details impart vitality to a piece of furniture, while design is the soul and materials form the backbone. A piece of furniture that pays attention to details can have long-lasting longevity in the continuously changing market.

The 20 PLUS 20 Annual List – with origins from the influential “interzum Award” in Cologne, Germany – will feature the theme “In Pursuit of Furniture Accessories with Vitality” for 2021-2022.

Compared with 70 per cent penetration rate abroad, China’s custom furniture market is still in its infancy. Through the contest, organizer Koelnmesse aims to encourage accessory makers to create functional yet novel and aesthetically pleasing products.

Calls for 2021-2022 nominations are currently underway. Winning products will be showcased at the 20 PLUS 20 feature display to serve as inspirations for the industry.

Industry engagement – Innovation forum

Traditional manufacturing model and product functions have gradually been unable to meet the needs of the times. Product features are becoming increasingly diverse, and the introduction of smart products has become an inevitable trend. The further integration of technology and practical functions of furniture products is poised to become a new area of growth for the industry.

Innovation drives development. Revolving around the topic “Vitality of Sustainable Innovation to Life”, the interzum guangzhou 2022 forum will see the gathering of business representatives, renowned designers and trend experts to examine ways to inject life into furniture through design and technological innovation.

More information about CIFM / interzum guangzhou can be found at www.interzum-guangzhou.com.