With the cooperation protocol signed by ABICOL, the Brazil-based mattress industry association, with IBIA Expo, the exhibitors will be able to benefit from effective promotional activities for accurate and easy access to the Brazilian market.
ABICOL President Rodrigo Miguel de Melo said in his statements regarding the co-operation: “We would like to express our sincere thanks for your valuable contribution to our participation in IBIA – EXPO Mattress Side Industry and Technologies Fair. Your support was very important for us to be a part of this important event in Istanbul. As we consider our participation in IBIA Expo, we recognise the immeasurable value of interacting with industry leaders, exploring the latest technologies and making strategic connections. For this reason, we would like to express our interest in starting preparations to organise the participation of a delegation of Brazilian mattress manufacturers at IBIA Expo 2024. It seems to us that this exhibition offers an ideal environment for sharing knowledge, promoting innovation and expanding our business networks internationally. We would like to discuss specific details and potential action plans to continue this initiative. We are confident that by working together we can make Brazilian participation in IBIA Expo 2024 an even greater success. Once again, we would like to express our gratitude for your dedication and support that led to ABICOL’s successful participation in the IBIA Expo. We look forward to the opportunity to co-operate again in the future and create valuable experiences for our industry.”
Based in Brazil, Abicol is the first mattress industry association established to bring together manufacturers in the sector to strengthen relations with government agencies, promote sustainable practices and provide opportunities for the development of the sector. It was founded in 2011 and its founder and first president is Felix Raposo. Today, the president of the Brazilian Mattress Industry Association is Rodrigo Miguel de Melo.