Boyteks for good mornings

We talked about the International Sleep Products Association (ISPA) Fair and the future expectations from the American Market with Mr. Harun Gürkan YİĞİT, Regional Sales Manager of Boyteks Tekstil, which continues to produce innovative, technological, natural and environmentally friendly products with the motto “good mornings in more than 100 countries”.

Noting that they are excitedly waiting for the revival of the United States’ (US) mattress ticking market, which has shrunk in parallel with the global mattress ticking industry in 2023, in line with their goal of increasing the awareness of the Boyteks brand in the American market, where they currently operate through wholesalers, Mr. Harun Gürkan YİĞİT said: “We think that the ISPA Fair created a sparking effect in achieving this goal.”

Mr. Harun Gürkan YİĞİT continued his words as follows: “We hosted many visitors from North and South American countries with whom we had very fruitful commercial negotiations and discussed productive projects. We had a very positive fair for both us and our visitors.”

Stating that the US market is the world’s largest mattress ticking market and one of the primary markets targeted by Boyteks, Mr. Yiğit said: “In order to increase our brand value in this market, we took our place in the ISPA Fair as an exihibitor and we are also attending the Las Vegas Market Show as a visitor. The US market is one of the three largest mattress ticking markets in the world in terms of quantity and volume and has the capacity to inspire, guide and set trends for mattress ticking manufacturers in all other countries. Significant expenditures are made and studies are carried out within the scope of research and development (R&D) and product development (P&D) activities in the mattress ticking market of US, which is one of the leading countries in the world that licenses bedding brands. In this regard, as a manufacturer that has been serving the US market for 20 years, we attach importance to the fact that the mattress ticking we develop are visionary and support trend-setting mattress ticking manufacturers. In addition to our P&D activities, we attach importance to the on-site observations and determinations we make within the scope of our marketing activities, both as exhibitors and visitors at US fairs.”

Mr. Harun Gürkan Yiğit said: “At ISPA EXPO 2024, our innovative products were exhibited along with natural products that are generally trending in the market. These two concepts have now become standard in mattress ticking, where sustainable and cool-feeling products have been touted as innovative products for years. Therefore, we plan to bring innovations that can accompany these products and be used in the same product. In this context, we introduced our naturally innovative and environmentally friendly products such as Synergy, Slimfit, OzoneTherapy, Hydrogel, Return, Rose, developed by our R&D department, as well as Interzum award-winning Nettle and Biogreen to our customers and visitors at ISPA.”

Nettle

Considering that nettle is a natural thermoregulator thanks to its unique structure and thus provides a more comfortable sleeping environment, the Nettle mattress ticking we produce to provide a more comfortable sleep has proven itself by receiving the international “Hight Product Quality” achievement award.

BioGreen

As Boyteks, we developed the BioGreen mattress ticking concept using bio-based raw materials in order to leave a livable world to future generations. BioGreen is an innovative mattress ticking concept consisting of natural products with herbal ingredients.

Hydrogel

We provide a better quality sleep environment with the cooling effect of Hydrogel, which we developed based on gel-containing products, considering that in addition to its cooling effect, it contributes to the body’s moisture balance.

OzoneTherapy

We developed OzoneTherapy mattress ticking to reduce the negative effects of free radicals and oxidative stress during sleep. The crystallized minerals in the structure of OzoneTherapy mattress ticking are activated by body temperature and release active ions into the medium. These ions reduce the effect of free radicals and help reduce oxidative stress, just like in the ozone therapy method.

ReTURN

As part of our approach to being more environmentally-friendly, we developed the ReTURN mattress ticking, which can be degraded faster in nature. ReTURN mattress ticking, which we developed by adding special enzymes to its structure and using polyester threads, contributes to reducing environmental pollution as it dissolves 90 times faster than normal ticking.

Rose

We developed the Rose mattress ticking, which contains rose protein, to help provide a healthier skin. Rose mattress ticking revitalizes the skin and provides a healthier sleeping environment.

Slimfit

Irregular and excessive fat accumulated under the skin due to the increase in fat tissue in the body usually leads to skin surface disorders in the leg, abdomen and hip areas and, as a result, an unhealthy appearance. That’s why we developed Slimfit mattress ticking to prevent such skin disorders and give the skin a firmer and more beautiful appearance.

Synergy

We spend 70 percent of our daily energy to maintain the basal metabolic rate, which is the resting metabolic rate of our body. Contrary to popular belief, sleep is not just a process in which the body rests and is passive. The body continues to lose energy during rest and sleep. That’s why we developed Synergy mattress ticking to help us regain our lost energy throughout the day and prevent energy loss during sleep.