BOYTEKS advances the world leadership with TURQUALITY®

As a respectful brand in its field in the world and now being included in the support program of TURQUALITY® Boyteks will play for the top in the international markets.

BOYTEKS, partaking among the most important manufacturers of Turkey and the world in mattress ticking, upholstery fabric and carpet production, has been accepted to be included within the scope of TURQUALITY® which is the first and only government supported branding program in the world. Intending to strengthen its assertion in the international arena, Boyteks is obtaining government support with the aim to generate added value for the country, brand, customers and business partners by becoming a global brand. Boyteks, included in the support program within the scope of TURQUALITY® which took off to build up global Turkish brands by increasing the global awareness of Turkish brands, with this support will play for the top in the international markets. Having the product groups which Turkey have the competitive advantage and have branding potential, Boyteks is aiming to become a global player in the international markets by ensuring institutionalization covering all the processes and development. Indicating that they obtained significant successes in the foreign markets with high quality and innovative products, Boyteks General Manager Mustafa Yildirim said, “Our Kayseri and Bursa originated products reach all around the world through export channels. We are exporting to over 90 countries today. We serve over 1500 customers on 5 continents of the world. Our biggest aim is to increase our brand’s strength in the international markets with the support of TURQUALITY®. We want to have our brand reach everywhere in the world where there are mattress ticking and furniture industries”.