Boyçelik is leaving its mark on the global market

Boyçelik continues its global expansion in pipe-profile and steel wire-spring production. With exports to 84 countries, the company drives innovation through R&D investments while prioritizing sustainability by using 100% recycled raw materials. Set to be offered for sale by the SDIF in 2025, Boyçelik is forging ahead with a strong infrastructure and a powerful global brand presence.

Founded in 2006 in Kayseri, Boyçelik has achieved an important position in the sector with its pipe-profile and steel wire-spring production. Exporting to 84 different countries, the company is among the top three companies producing worldwide. Operating under Erciyes Anadolu Holding, Boyçelik also undertakes environmentally friendly projects with its sustainable production approach.

In our interview with Serhat Duru, Chief Marketing Officer of Boyçelik Metal San. ve Tic. A.Ş., we gained valuable insights into the company’s industry position, sustainable production policies, and future strategies.

One of the world’s three largest producers
Boyçelik was established in Kayseri in 2006 and has become one of the leading brands in pipe-profile and steel wire-spring production. How do you evaluate your position in the sector since the establishment of your company?
“As you mentioned, as Boyçelik, we started our commercial activities in 2006. In the 19 years that have passed since then, we have reached more than 500 customers in 84 different countries and we have become one of the top three manufacturing companies in the world in the field we serve.”

Strong synergy with Erciyes Anadolu Holding
As one of the important investments of Erciyes Anadolu Holding, what are the advantages of being a part of the holding? How does this structure affect your strategic decisions and operational processes?
“We are in constant communication with Form Sünger and Boyteks companies, which produce industrial products within Erciyes Anadolu Holding and are among the world’s leading companies in their field. This synergy provides an advantage in reaching companies operating in different geographies. At the same time, important agreements are made with global brands in the sector we serve with the work done together. Operationally, joint shipments bring great convenience in reaching companies that are difficult to work with.”

Serving five different sectors
You operate on a total area of 112,000 m² and employ more than 500 personnel. With this large production capacity, which sectors do you serve in your product portfolio?
“As Boyçelik, we provide intensive services to sectors such as Bedding, Furniture, White Goods, Construction and Automotive. Our product portfolio, which only addressed the bed and furniture sector in our establishment, has developed with new investments and has started to provide quality product service to many specific sectors.”

Technology that reduces the margin of error to zero
Your product range includes products such as pipes, profiles and sheet metal. What are the solutions you offer especially for the furniture, automotive, white goods and construction sectors?
“There is a need for smooth, high quality and innovative products in the Furniture, White Goods (appliance goods) and Construction sectors, especially since they are the sectors where visuality is at the forefront. At this point, as Boyçelik, we work with the most distinguished raw material and machine suppliers that provide the highest quality production. In addition, we take care to keep automation at the highest level by using advanced warning systems that minimize errors in our machines. This helps us to meet our customers’ standard high quality and deadline service. Thanks to the traceability system we have developed, in case of any error encountered, we can instantly determine where the error originates from and fix the related problem. At this point, as Boyçelik, our goal is to continue to improve the perception of quality products, quality service and fast deadlines that we have started to create in our customers since 2006.”

Supplier of European giants
In steel wire and spring production, you are the raw material supplier of Europe’s largest mattress and furniture manufacturers. Can you give us information about your product range and quality standards in this field?
“We are Europe’s largest and one of the world’s top 3 producers of steel wire, springs and products derived from these products such as bag carcasses (pocket spring unit), bonnel carcasses (bonnell spring unit) and also S Spring (Zig Zag Spring), Pipe-Profile products. Customers’ demands vary from country to country and from region to region. If we give a short example of the demands of our customers operating in Europe; they prefer recycled products for the protection of nature and demand certificates in this direction. As Boyçelik, we, as Boyçelik, take actions in line with customer demands, supply fully recycled raw materials and meet the relevant demands by optimizing our production processes. In addition, we keep certificates such as CE certificate, TS EN 10270-1, TS EN 10219-1, TS EN 10305-3:2016, TS EN 10305-5:20 16 and OEKO TEX Certificate, which are valid worldwide, within our company in order to maintain the trust and satisfaction of our customers.”

2.9 billion TL sales process
In 2025, it was announced that your company will be offered for sale by the SDIF for a total estimated value of TL 2.9 billion. What are the possible effects of this development on the future of your company and its position in the sector?
“As Boyçelik, a leader in the sector, we are in a position that attracts everyone’s attention with our corporate memory, quality workforce and global brand image, using advanced machinery and software systems. We think that there will be a lot of interest in our company and we will work in the best way possible to ensure that this situation will be the same in the future.”

100% recycled production target
What are your company’s policies on sustainability and environmentally friendly production? Can you give information about the projects or targets you have realized in this field?
“As Boyçelik, we frequently organize meetings with all our units on Sustainability and Environmentally Friendly Production. We are aware of the importance of this issue for our nature, our company and our customers and we have concrete studies on this issue. Our raw material supplies produced from 100% recycled products, our Solar Power Plants installed in our factory and our Carbon Emission reduction efforts can be given as examples. Our efforts to meet all the energy needs of our factory entirely from renewable energy and to produce all of the raw materials we use from recycled products are just a few examples of our future goals.”

Innovative solutions that reduce costs
We know the importance you attach to our R&D activities. What are the innovative products or technologies you have developed recently?
“Cost-effective products have been the priority of customers in the mattress and furniture market, which has been in a downward trend due to demand after the pandemic. In order to maintain our competitive position in the global market and to offer different products to our customers, the Dura-Coil product family, which enables us to produce lower cost products by reducing the consumption of expensive products such as sponge used in mattress production, and the investments made in the production of FIT products, which aim to reduce the cost by reducing the number of spins in each spring, are some of our efforts in innovation.”

Export increase with international fairs
What is your position in domestic and international markets? Can you give information about your export activities and the new markets you are targeting?
“As Boyçelik, we are the leader in both domestic and international markets. In order to maintain this position and carry it further, we participate in prestigious fairs around the world and visit customers at their production sites; we carry out domestic and international travels to listen to their problems and expectations and to produce solutions on related issues.”

The secret to my success: Quality team and equipment
Finally, is there any message you would like to convey to other companies operating in the pipe-profile and steel wire-spring sector? What are your suggestions on what they should pay attention to especially in terms of quality, innovation and customer satisfaction?
“More important than the message we would like to convey to other companies operating in our sector, we, as Boyçelik, work with suppliers that are recognized by everyone as the best in their field in the global market. It should not be forgotten that success cannot be achieved only by purchasing the best equipment and raw materials. We believe that we have achieved our success through the use of quality products and equipment as well as the manifestation of team spirit with our sufficient number and quality workforce.”