BOR-SA: Our biggest aim is to promote our production capability and products.

 Mehmet Köksal, General Manager of BOR-SA Metal Forest Products Limited Company that is making production for the mattress industry, in an interview with Sleeptech magazine, answered many questions, which are wondered, from business life to fairs, from marketing strategies to exports.

Köksal expressing that he is the child of an industrialist family and stating that he started to learn the sector from a young age, said that they established BOR-SA in 2007, invested in foam in 2018 and mattress springs in 2021. Mr. Mehmet also gave a clue about how to follow their marketing strategies, said in the interview as follows; it is to determine the marketing steps within the framework of scalable targets, to follow them with the statistical data obtained, to take tactical actions quickly when necessary and to ensure that the targets are reached. Our first target will be to announce ourselves to the world. Although we are actually a well-established company, we are new to mattress spring and wire manufacturing. Therefore, it will be to promote our company image, which is a strategic decision to achieve our first goal, in the right channels, through fairs and magazines.

Mr. Mehmet, can you mention your business life and how you stepped into the spring industry?

I can say that I started to receive industrial education at a young age because I am the son of an industrialist father. Even my business life determined the location of the school and department where I studied throughout my education life. I graduated from Erciyes University, Faculty of Business Administration. Due to the responsibilities I took in the family business during school I took over the flag when I graduated from school.

Well, can we listen to the establishment story of your firm?

The field of activity of our family company was on forest products. In general, we were serving the construction sector with contracting work. Since furniture and mattress manufacturing is the locomotive sector in our region, we also established BOR-SA Metal Forest Products Limited Company in 2007. Our company was established for the trade of pipes, sheets and profiles to serve the furniture sector. While our company was continuing to operate in this field, we also added the dealerships and distributorships of a distinguished manufacturer company of Turkey serving the furniture sector. The production of our company began with the establishment of cutting units under the dealership of Form Sünger, inc. in 2015. As a production after machinery investment, Bondeks foam casting facility was commissioned in 2018. In order to develop our company’s current fields of activity, to increase our service quality and most importantly to make export activities, we decided to invest in the production of mattress spring wires, bonnell spring systems and package spring systems in 2021.

Which strategy do you follow in marketing?

The summary of the roadmap we will follow in marketing is as follows: It is to determine the marketing steps within the framework of scalable targets, to follow them with the statistical data obtained, to take tactical actions quickly when necessary and to ensure that the targets are reached. Our first goal will be to address ourselves to the world. Although we are actually a well-established company, we are new to mattress spring and wire manufacturing. Therefore, it will be to promote our company image, which is a strategic decision to achieve our first goal, in the right channels, through fairs and magazines.

Which fairs do you think to attend at home and abroad?

We will attend the İBİA Fair on the next 06-09 October. We will introduce ourselves to both domestic and foreign fair visitors and participants with this fair. Of course, the other two fairs should not be forgotten: INTERZUM and ISPA. Both fairs are the fairs that are watched worldwide and attract exhibitors, so here the same goal will be in question. Our biggest aim is to give the message that we exist in this market and to introduce our production capability and products.

Can you mention your export policies and export range?

I believe that the connections, which are made in these fairs, will be essential in order to realize our export policy and increase our potential. Of course, instead of just waiting for them, the potential target customer visits that we can reach through our Trade Consultants and correspondence are our first actions. Apart from this, in order to improve our relations with our foreign customers, we are planning some campaigns to support them and to encourage their purchases. For example, if our customer only buys foam, we will offer the spring and/or wire to him with attractive payment terms and ensure that he buys it from a supplier he knows and trusts.

Beside this, we will reach the US and EU markets, which are determined as the main target, with the marketing tools that everyone knows and uses. We have a production capacity that can appeal to both markets. That’s why I trust that we’ll be on the way to success here by using email, social media, and print.