Aydin Textile completes new facilities in 2016

 

A new plant of 70 thousand sqm is being built in Sogutlu, Adapazari.

 

One of the major producer of fabrics for mattress industry, Aydin Textile launches new innovative and certified products for the manufacturers of mattresses. Despite all its hardships, the company has hit its targets for the year 2015 and will pursue more assertive path of growth in export markets this year. Export sales team of the company have informed about their company and activities in fairs and exhibition.

 

What makes Aydin Textile for mattress industry?

We have been producing fabrics for upholstery companies since 1965. Ten years ago, we invested in the production of fabrics used by mattresses manufacturers. We have had our names felt in this segment as well. We organized teams for the segment and sales are growing up fast. In our factory of 110 thousand sqm. in Istanbul we employ 1,200 people. We are now in the process of completing the construction of a new plant in Sogutlu, Adapazari. We have a special unit for knitted fabrics for upholstery. The building of another unit covering 70 thousand sqm. aimed to mattress fabrics production is about to begin.

 

What kind of new fabrics do you have for mattress industry? What are the specs of your certified fabrics?

There are some polyester based fabrics. We have a serious capacity for producing, polyurethane, chenille, and acrylic yarns, a dyeing unit. We also produce specially finished yarns and fabrics. We have efar and cashmere products all have certificates.

We make products with new patterns. Each time we add new items to our product catalogues, because, every mattress has its own theme, concept and story. We as the R&D and sales departments, are going to participate in several fairs this year, including ISPA, Interzum, the fair in Sao Paulo in Brazil in August. We are preparing for them and for Ecotex and Argan oil certificates.

 

What are your target markets for exports?

We have businesses in about 79 countries as Aydin Textile. We export mattress fabrics to 69 countries in all continents. Some production centers for mattress are emerging globally, that Europe comes first. Far East is highly dynamic and there is growing demand from Chinese market. Earlier we were visiting fairs and markets in China from buyer perspective. Now, with support of our partners in China we sell our products to middle and upper segments. Since labor is relatively cheap in China they are able to produce low level cheaper polyester fabrics. We are successful in finished and yarn categories demanded by quality mattress manufacturers. Cooperation with producers are important. We satisfy the expectations and demands of our customers with our certified products.

 

Lately, even in mattress fabrics, trend matters in the markets. What is the role of Turkey and other countries are playing as trendsetters?

We observe most of our companies have sales orientation. European competitors are more innovative both in finishing processes and patterns. We have to accept this fact. Turkish producers sell more, provide services, and quality. The new trend in Europe and Scandinavian countries is toward natural fibers and natural processes. Needs and trends have to be assessed separately for each market.

 

How was the year 2015 for Aydin Textile? Did you hit your targets?

We realized our targets in mattress segment. It was successful, because we got what we expected. We invested more in the year. Sogutlu project was started at the beginning of the year. We keep the activities in 2016. We kept our businesses and customers in global markets. We have had to adopt to the conditions and developments in terms of sales and after sales services. Political and geopolitical events have caused some problems during the last three months.

It was not an easy year, but we got the sales figures we have targeted. Product conjectures were changed, as a result of harsh conditions.

We expect a difficult period in the first half of the coming year. It will become harder to keep customers and maintain customer loyalty. Recent developments in Middle East, in Russia will affect us negatively. The second half of the year may be better.