Aydın Tekstil weaves success in the global market

Aydın Tekstil weaves success in the global market

Exporting to Europe’s top brands, Aydın Tekstil solidifies its foothold in the industry with high-quality production, cutting-edge designs, and a steadfast commitment to sustainability. With its eyes set on new horizons, the company is doubling down on investments to stay ahead of the curve and become a force to be reckoned with in the global arena.

Aydın Tekstil founded as a small textile workshop by three brothers in Kağıthane, Istanbul in 1984 and started exporting woven ready-to-wear garments in 2000. Today, with its wide range of products, it produces for important brands around the world.
We interviewed Ayça Şengül, Regional Sales & Marketing Manager of Aydın Tekstil, who shared valuable insights into the company’s growth journey, sustainability initiatives, and future aspirations.

A strong player in the global market
Aydın Tekstil was established as a small textile workshop by three brothers in Kağıthane, Istanbul in 1984 and started exporting in the woven ready-to-wear sector in 2000. How did you describe the growth and development of your company in this process? What do you evaluate?
“Aydın Tekstil has continued to grow with a strong vision and determination despite starting out as a small workshop in 1984. The importance we have given to quality, innovation and customer satisfaction since our establishment has enabled our company to gain a solid place in the sector. In 2000, we started exporting, which increased our competitiveness in the global market and carried us further. Today, we serve many brands all over the world with our modern production facilities and strong team.”

How do we work with European brands?
You currently export to many famous European brands. How did your cooperation with these brands start and what difficulties did you face in this process?
“As Aydın Tekstil, our collaboration with European customers began with our strong commitment to quality and reliability. We aligned our production processes with international quality standards, ensuring a seamless adaptation to the global market. Over time, we further enhanced our collection-based production processes, proving our ability to deliver quickly and maintain flexible manufacturing capabilities.
Of course, this journey came with its fair share of challenges. When we entered the European market, competition was fierce, and becoming a supplier to global brands required us to pass rigorous quality inspections. During our initial export phase, we had to make adjustments to our production lines to fully meet the high-quality expectations of some of our customers.
Since major European brands are accustomed to receiving their orders within a short timeframe, we took strategic steps to accelerate our production processes. We strengthened our operational support, optimized logistics, and improved inventory management, ensuring a more efficient and streamlined workflow.”

Balance of function and aesthetics in design
Your product portfolio includes various products such as upholstery fabrics, bedding fabrics, carpets and rugs. What approach do you adopt in the design and production processes of this wide range of products?
“We adopt an innovative and customer-oriented approach in both design and production processes. Since we have a product group in many different usage areas such as carpets, rugs, upholstery fabrics and bedding fabrics, we develop special design and production strategies for each of them.
We closely follow industry trends and customer demands during the design process. For example, while durability and aesthetics are at the forefront for upholstery fabrics, comfort and breathability are among the important criteria for bedding fabrics. For this reason, our design team creates collections that are both trend-oriented and offer functional solutions for each product group.”

“We invest in sustainable production”
What steps do you take in sustainability and innovation? Can you tell us about your environmentally friendly practices and projects in your production processes?
“We see sustainability as a long-term responsibility, not just a trend. Therefore, we develop various projects and innovative practices to make our production processes environmentally friendly.
We produce using recycled and organic raw materials. We integrate sustainable materials such as organic cotton and recycled polyester with GOTS and OEKO-TEX certificates into our collections.”

“Our goal is to expand to bigger markets”
What are your future goals and projects? Can we get information about the innovations and growth strategies planned by Aydn Tekstil in the short and long term?
“We are building our future goals on sustainable growth, innovation and achieving a stronger position in the global market.
In the short term, we are making investments to increase our production capacity and improve efficiency. We also aim to strengthen our environmentally friendly collections by expanding our product range with sustainable materials.
In the long term, we aim to expand our presence in the international market, establish new strategic collaborations and develop joint projects with major brands, especially in America and Europe. In addition to these, we focus on innovative textile technologies by carrying our R&D studies further and aim to develop pioneering projects in the field of sustainability.”