Aydın Tekstil enters new markets

Delivering its products to 60 countries, Aydin Tekstil targets to penetrate into new markets with trust and confidence.

One of the leading brands in the mattress textiles industry in Turkey continues to emphasize in exports. Having sales in 60 countries from America to Middle East the company aims to increase its number of markets. Sales manager of the company Berhan Kaya informed about their products and expressed his views on production and export activities in the mattress industry.

Will you furnish us with information about Aydın Tekstil? What are your major activities?

Aydın Tekstil produces quality, technologic and natural products on high technology machinery in its integrated factory. Having a total quality concept, our company invests in human resources as well, keeps an eye on technology, and has deep-rooted assets for running in the future. It follows the latest trends and designs and develops its own style in the field of fabric production for mattress industry. The company also is sensitive to the ecology and human health. Its vision is to keep its leadership by being a distinguished firm and having high level of competitive advantage and to produce value both for the industry and national economy. Our values and human resources are our most valuable assets. We respect the rights of labor and have an organization composed of encircled teams from depart – ment to department and from individuals to individuals. It is important to pay their due rights to all people in teams, it is nec – essary for success to be shared by everybody in the firm. We are focused on solutions by sharing all problems that we have met.

How do you evaluate recent developments in the mattress industry in Turkey? As a manager of one of the leading companies in the sector, would you share your views in this regard?

Mattress industry in Turkey is growing fast. 95 % of the prod – ucts sold in Turkey are spring type, other 5 % share are foam type. Annual growth rate in the market is 7 % on average and the annual sales of the industry is about 69 million dollars. More than half of total exports are delivered to Europe and Middle East, including France, Germany and Holland. According to the data released by some repre – sentatives of the industry, about 3 million mattresses are sold to individual buyers and 1 million mattress are sold in bulk to ho – tels, hostels and hospitals. There are hotels and hospitals invest – ments having about 800 thousand beds capacity, and these are regarded as a symbol for continu – ous development of the industry in the future.

What is your opinion about differences between designs and developments in Turkey and in the world? Is Turkey in a position to set the trends in fabrics for the mattress industries?

In a world that global competition gains momentum, it is important for any country to be successful in R&D activities and be a leader in the market. R&D is a job for those disciplined entrepreneurs who have curiosity and inspiration to make changes, and a high ability to act on their own aims. In this matter, education and eco-system for innovations are needed. There are an increasing demand for flexible, disciplined, hard working, and expert people in R&D markets. Countries and companies are trying to be distinguished in the market by having innovative and differentiated products to run ahead of their competitors. Activities in R&D and innovation fields in Turkey are improving at fast pace than the activities in other countries.

To which markets does Aydın Tekstil export its products? Are there any new markets in the horizon?

All markets and countries are our target in the world, as Turkey becomes a global player in the world. We have been exporting for many years. By now, our products have been sold in 60 countries. We aimed to enter new markets and to offer our brand and thrust to the people in these markets. England, America, Italy, Middle East, Poland and Russia are our major markets for exports.