Berhan Kaya, Marketing Manager of Aydın Tekstil, stated that they want to be the number 1 of quality in the US market with the performance at ISPA Expo fair.
Berhan Kaya, who used the expression “we want to follow the trends and technological developments on the spot” while explaining their expectations from ISPA Expo, said that they want to be at the top by always staying up-to-date. He stated that growth only in terms of volume is a short-term success and in order to achieve success in the long term, it is necessary to play at the top without sacrificing quality. Touching on sustainability and natural life issues in his interview, Kaya said, “We pay attention to include more sustainable products in our production in order to leave a more livable world for future generations.”
What are your expectations from ISPA exhibition?
ISPA exhibition has a lot of potential for the North and South America regions, has been successfully organized for years and is popular with our existing / potential customers, so it is important to be present at this exhibition. Our expectation from this fair, which offers the opportunity to meet with industry leaders, innovators and potential business partners on an international platform, is to promote Aydın Tekstil’s products and services, establish new business contacts and follow the latest trends and technological developments in the sector. In addition, it is also an important goal to strengthen our relationships with our existing customers through face-to-face meetings and to receive their feedback.
How important is the American market for you? Could you tell us about your activities for this market?
The American market is one of our target markets of strategic importance for Aydın Tekstil. In addition to its great potential, this market draws attention with its demand for innovative products and high-quality products and services. As a company, we continue our intensive efforts for the American market. In this context, we continue to increase our co-operation with the leading “key-player” companies in the sector, especially in the USA. As Aydın Tekstil, our goal is to be at the top in terms of product and service quality rather than volume. Because as you know, big companies make long-term goals and being at the top in quality and staying there is a long-term goal and success.
Could you tell us about the products you will exhibit at the fair?
Our work on R&D studies, innovation, manufacturer and end-user targeted product development continues to increase day by day. While we closely follow today’s trends, we also work on setting trends for the future. In order to leave a more livable world for future generations, we pay attention to include more sustainable products in our production.
In addition, the importance of value-added product exports for our country’s economy is increasing every day. We continue our work in this context. At the ISPA fair, we will make a presentation of the products mentioned above with patterns and colors that will attract the attention of our visitors.