Turkey Challenges for Top in Mattress-ticking Fabric

With a fast emerging economy at all fields Turkey has been experiencing a great time in the bedding industry as well. There are some respectful and recognized companies with big volumes in mattresses, mattress raw materials and components and machinery. Turkey draws attention with R&D studies and innovations in the production of mattress-ticking business.

Our time has been witnessing revolutionary products in the bedding industry. There are a great many varieties of mattresses and technologies. Turkey is a good supplier as well as a good consumer with over 76 million population. There are a great many varieties of mattress production and technologies in Turkey. Products such as springs, foam, felt, etc. are the bases of a mattress but the most important part of a mattress is the part closest to the sleeper. It is the fabric touches the body of the user over the mattress. It is mattress-ticking fabric.

Mattress is one of the most important possessions of human beings because the more properly sleep we enjoy the more productive and successful day we experience. For this reason, we should the best-fitting mattress for our requirements. The importance of a mattress is, of course, constituted by the elements that compose a mattress. The most important one of these parts is mattress-ticking fabric. Turkey has a respectful position in mattress-ticking production thanks to innovational works the Turkish companies realized. The developments recorded in recent years lead us to think and imagine a better future for the industry. It is clearly seen that the investments will continue and the sector will be improved to hit the top of the list on this business.

Knitted fabrics eye-catching in recent years Knitted fabrics come forefront among the fabrics such as knitted, jacquard and woven fabrics in Turkey as well as in the world in recent years. Another important issue in this matter is finishing and technologies utilized in this process. Companies started to add values on their mattress-ticking fabrics such as features of anti-stress, antibacterial, anti-mites and antiperspirant, etc. This indicates that the Turkish mattress-ticking producers are continuously developing and introducing innovative products to the market. Most important factors, R&D and innovation As is the case for every sector the mattress industry also requires innovative products. The sector officials whom we asked about mattress-ticking production and trade, they unanimously state that innovation and variety are the key to survive and to be successful. It is not possible to compete without managing new trends, new technologies and innovative products. Sleep Tech magazine made an in-depth look at this factor and asked details to the sector officials about mattress-ticking fabrics. They gave comprehensive information about the issue. Color: Plainness is important in 2014 mattress-ticking trends in the world. Powder colors, mint green, oil green, baby pinky, oxide yellows, beige shades, black-red, white and red mix, reddish, blue and extreme pastel scales are among trend colors.

Design and functionality: Functionality dominates in knitted fabrics’ design. Instead of free patterns and floral and geometric motives which address only to visuality, the designs which impress existing functionality of the fabric are forefront.

Fabric compositions: White and ecru colors are dominant in low segment knitted and woven fabrics. Design comes next here. But there is a big interest in natural fibers in medium and superior segment fabrics. Especially Viscose-Viscose construction fabrics attract great interest.

Elegant woven with natural fibers, knit fabrics where colors and designs come forth draw attention. Demand for color and quality varieties in border fabric increases in recent times. We, as Bekaert, use spacer similar fabrics such as Sandric Spacer, Cambric and Cairfull 3D in Turkey and they attract a great deal of interest. In addition, we use variety of fabrics for combining panel fabric and knitted sidewall fabrics.

We utilize technologies such as Adaptive, Purotex, Cairfull, Bioseramic, Deodorex, Nanotex, Argentano, Microcare, Thermic, and Oxyon at mattress-ticking fabrics. We are number-one preference of mattress producers in Turkey and around the world. We always consider the final consumers and act accordingly. We are helping the mattress producers to constitute their marketing strategies and we believe that they should abstain from violating the rights of final users. For instance, a fabric having bamboo logo should not be at quality of 100% polyester. We place extra attention on protecting our designs and patterns. We care for our customers by offering different designs to identify their own identity. We are trying to offer solutions with different alternatives developed by us rather than copying the works of others. Operating in an emerging economy as Turkey, Turkish manufacturers have been trying to follow up latest trends at different qualities in the world. Besides, we are trying to utilize them one step back. When we apply the trends we care for the expectations and demands of our existing customers and the socio-cultural nature of the market. It is important to evaluate the market first and then produce accordingly.

The preferences in technologies and collections vary depending on regions in the world. To compete well, I believe that rather than designs, we should offer different features, we should use different technologies which are very important for the leading consumers in the market. Not tens of designs but especially comfort, hygiene, natural, safety type of features are most important to be a leading supplier in the market. To develop products at these features, we need to use yarns suitable for these features and we should focus on appropriate finishing.

Following appropriate product for the demand and expectations of different customer portfolios is very important in order to develop the sector. Offering one’s own products to the customers is, of course, very important. In addition to classic product range, we need to develop products according to the needs of the regions and this is the factor which will push us ahead.

Elegant woven with natural fibers, knit fabrics where colors and designs come forth draw attention in the new season that started with summer months. On bed bases and borders, out of the ordinary warp knitting upholstery fabrics, velvets and heathers come forth. We are in a period where design is more at forefront compared to previous years. We come across woven and knit collections in many variety of qualities and designs in a wide spectrum. Color combinations in designs, feeling of freshness in the bases are able to transform your bed into an energetic atmosphere.

Functionality is above everything else these days. Bedrooms are now more than just an area to sleep in. Designers are after new innovations for bedrooms which are one of the most important areas of homes. Used colors, forms and textures are rapidly changing each day. Bedrooms are now used as a relaxing, reading and even working rooms. Good floor covering, soft light, comfortable and nicely placed bed. Of course, the most important element is the bed and the feautures of your bed carry big importance. If we consider that 1/3 of a person’s life is spent in sleep, technology of your bed is one of the most important elements that ensure you to sleep comfortably and wake up energetic.

Most important thing for the body to relax is sleep. Energy is stored, metabolism slows down and the body relaxes during sleep. Bed that will bring maximum benefit to us during this time and fabric which is the most important part of the bed must be preferred.

Fabrics with antibacterial features are features looked for primarily as always in our country and in the world. Besides this, there is serious tendency towards fabrics that help to protect human health medically and fabrics with natural fabrics in world trends. As BOYTEKS, we closely follow this trend and prepare bases for formation of this trend. BOYTEKS, together with over 100 innovative fabrics, is in the leader of innovative sleep Technologies position. Presenting many innovations to sleep Technologies from BiorythmicSleep that regulates biorhythm of the body to Tripefresh that cleans the air of sleeping atmosphere from Vitamin ACE that ensures you to store energy in your sleep to OxygenPlus that carries freshest freshness of the nature to your room, BOYTEKS right now is in the position of an innovative firm that can answer various sleeping needs.

Importance of innovation, as in all sectors, is increasing in mattress ticking sector each day as well. Future for companies that have no innovation in their vision is going to be difficult. Companies must have their own innovation systems and strategies. When factors like each company’s size, technological, financial and human resource infrastructure, sectorial development level, competitive structure are considered, companies must draw R&D and innovation road maps with strategic approach that suits them the most. These innovations must be in a form that will contribute to competition and added value.

Recent ads of bed targeting domestic public summarize the situation neatly. Stress reducing, anti-bacterial, protecting electromagnetic waves, providing thermal comfort, organic, odoriferous natural odors, flame retarder beds are some of the innovative products. Every product that are trendy in the world can be found in Turkey as well.Fabrics for bed production are produced either on weaving looms or on knitting machinery. Recently, knitted fabrics are gaining share in both domestic and foreign markets. Even the machinery for knitted fabric production are also increasing. The reason is that, knitted fabrics can absorb more moisture and more prune to other treatments necessary for making them healthier.

Sector has reached its summit. From then on, the sustainability of the higher quality is the most important for the industry.

It is seen that major producers in Turkey are keeping up the trends in the world. Every company who want to be a global player could not be back in the race of watching global trends. The success of Turkish firms who are competing with their European rivals in international fairs and markets depends of heir success to keep up with trends and even becoming trend setters. There is a great potential for Turkey, to become a world leader in bed fabric production. If we can use our potentials we can be trendsetter beyond of being a follower of trends. The present technology used in Turkey in bed fabric’s production, knitting and finishing are the same as in the world. Machinery used in these factories are imported from European companies. They all offer us the latest technologies. Knowhow and skills are as more important as the importance of technology and machinery inventory. I can say satisfactorily that, the knowledge and experiences accumulated by now in the field of bed fabrics industry is more than enough to be a leader in world markets.

I know that the development of the industry is highly related with the protection of competitive situation in the sector. The continuity of investments on innovation is also important. Another factor that keep the viability of the industry is the high level of participation in fairs and other promotional marketing events.