Interzum Guangzhou zoomed in details!

 CIFM / interzum guangzhou 2014 was successfully held at China Import and Export Fair Complex (Pazhou), March 28 – 1 April and brought world furniture leaders together for lucrative trade

 The most important event in Asia for the furniture production machinery and raw materials industry, CIFM / interzum guangzhou, was held in southern China, bettering its last edition in exhibitor numbers, by hosting 1,147 companies this year, and cementing its position as the largest event of its kind in the region. Over 60,000 trade buyers visited the wide area at Pazhou Complex where 130,000-square meter had been occupied for Interzum, to source their needs.

Booth spaces had been snapped up as early as three months ago by exhibitors from 32 countries and regions, including Belgium, the UAE, Canada, China, Chile, Denmark, Germany, Hong Kong, Italy, Japan, Malaysia, Russia, Singapore, Spain, Switzerland, Sweden, Turkey, the UK and the US. Among the 280 exhibiting companies from abroad, key show stealers at the international halls are the nine country pavilions helmed by Germany, US / Canada, Italy, Turkey, Chile, Spain, the American Hardwood Export Council (AHEC), Canada Wood and the debuting Swedish Wood.

Aimed at enhancing the awareness of wood as a natural, environmental-friendly and renewable form of high quality building material and promoting creativity, a special display in Hall 14.1 featuring winning works of the “Design Innovation – Exploring the Possibilities of Swedish Wood” design contest co-hosted by Swedish Wood and the Department of Architecture of the Shanghai Jiaotong University also made its first appearance at CIFM / interzum guangzhou.

“This year marks the beginning into a new decade for CIFM / interzum guangzhou. The growth in the number of exhibitors, especially those from overseas as well as the long-term support of regular exhibitors and new companies signifies a high recognition from the industry. We will continue to increase investment in media outreach, sharpen exhibitor and on-site supporting services, business matching activities and related software to provide a better trading platform for all,” said Michael Dreyer, Vice President Asia Pacific of Koelnmesse GmbH, one of the show organizers.

In addition to the various exhibit segments, the international halls visitor lounge, known as the “PIAZZA” and located in Hall 14.1, was where most fringe activities took place.

On Day Two of the trade fair, the PIAZZA hosted a series of official forums themed “New Usage Trends of Natural Materials” and saw the Chief Inspector of National Hardwood Lumber Association, Dana Spessert delivering a keynote speech on the topic of “American Hardwoods in Sustainable Design” as well as Ursula Geismann, general manager of the Confederation of the German Woodworking and Furniture Industries offering a sneak peek into the future trends of home design. On top of that, Fan Wenbing, Vice-dean of Shanghai Jiaotong University’s department of architecture shared about the design contest organized jointly with Swedish Wood.

Day Three of the event featured speakers Onder Honi, Vice General Manager of Boyteks Tekstil San. Tic. A. S. from Turkey, and Shu Chang, the sales manager of high-tech hardware components brand, Gentherm from the US, on topics revolving around raw materials for new upholstered furniture and innovative hardware technology respectively. German interior materials giant Rehau also hosted a forum for their “RAUKANTEX Laser Edge & RAUVISIO Brilliant” technology at the PIAZZA.

Some of the brand names at CIFM / interzum guangzhou included:

International Machinery (Hall 11.1): Homag, IMA, Vollmer, Duerkopp Adler, Pfaff, SCM, Leitz, Fengchaou, Freud and Emma

Hardware (Hall 14.1): AGT, FGV, Repon, Lion Rock Group, Titus, King Slide, TAKACHIHO KOHEKI, Topslide, Hanstar, Litong, Cyber Lock, Reggar and Italiana Ferramenta

Materials & Textiles (Hall 15.1): Okin Refined, Boyteks Tekstil, Zahonero, Bodet & Horst, ICA, Pollmeier, Tuoch, Bekaert Textile, Jacquard Textile, Latexco, Deslee Clama, AHEC, H.B. Fuller, Schattdecor, Rehau, Tece Dekor, Xinyada and Orchard