SleepTech Magazine Mattress, Accessories, Machinery, Raw Materials
Kırayteks: “We want our presence felt in the global mattress industry”
Kırayteks Board Member Onur Kırayoğlu said that they want to increase their brand awareness and sign new business partnerships at IBIA Expo 2024.
Onur Kırayoğlu stated that despite the stagnation in the global markets, they have high expectations from IBIA Expo 2024 and that the fair has the potential to meet these expectations, and that they want to acquire new partnerships, increase their brand awareness and follow the trends at the fair. Kırayoğlu also made some recommendations to the fair management and stated that the use of digital integration systems in the organization and providing convenience to the visitors in this way is important in terms of effective communication.
Could you tell us about your general predictions about the exhibition before IBIA Expo 2024?
“First of all, we think that IBIA Expo 2024 will be a prestigious event where important innovations, trends and technological developments in the sector are exhibited. In particular, we expect topics such as sustainability, innovative designs and digitalization to stand out. This exhibition will be a platform where exhibitors will have the opportunity to obtain new business opportunities and expand their networks, both locally and internationally. Although the global markets are in recession this year, we anticipate a dynamic fair atmosphere with a high participation rate.”
What are your expectations from the fair as Kırayteks?
“We want to acquire new business partnerships and customer acquisitions at IBIA Expo. We believe that the exhibition will provide the opportunity to establish direct contact with potential customers and business partners and strengthen business relations.
We also aim to increase the awareness of Kırayteks brand in the international arena. We want to introduce the innovative products and services of our brand to a wide audience and make the name Kırayteks known in the global mattress industry.
Another purpose of our participation in the fair is to follow the market trends and to be in front of our customers with appropriate products. Learning about the latest trends and technological developments in the sector is important for us to stay competitive and improve our products.”
Do you have any advice for the fair management or a request from the management?
“In order to increase the number of exhibitors and visitors, we would like to organize more extensive promotional and advertising campaigns, increase the number of networking events, which are of great importance in terms of establishing business contacts, and organize more diverse events for both ourselves and our industry stakeholders.
Strengthening digital integration is also very important. In order for exhibitors and visitors to interact more effectively with digital tools and applications, the digital infrastructure needs to be strengthened. Mechanisms such as smart device applications can be used for this.
In line with these suggestions and demands, we hope that IBIA Expo 2024 will be more productive and successful, and we wish all exhibitors to have a fruitful exhibition.”
