Boycelik continues to grow

One of the most leading names in Europe, Boycelik excels in production of springs and wires for the mattress industry.

Boyycelik is one of the affiliated companies of Boydak Holding, one of the leading industry conglomerates of Turkey. As one of the main suppliers of mattress and furniture suppliers of Europe, Boycelik has been supporting the industry with its quality products and services. Operating on a covered area of 112,000 square meters of which 62 thousand part is covered, Boycelik has been producing steel wire, springs, and round and rectangular tubes by 450 personnel employed in its two establishments. Stating that they produce these products at various diameters, Mr. Feridun Tosun, Sales and Marketing Manager of Boycelik answered our questions about their success story:

Could you brief us about yourself?

Feridun Tosun was born in Elazıg/Turkey in 1979. I graduated from Erciyes University, Faculty of Economic and Administrative Sciences in 2005 and have been continuing my MBA (Master of Business Administration) in Meliksah University. I have been working as a sales & marketing Manager for 7 years for Boycelik Company that is one of the group companies of Boydak Holding.

Could you furnish us with general information about your company?

Boyçelik one of the forthcoming investments of Boydak Holding, an industrial leader in Turkey and all over the World. Raw materials supplier of Europe’s largest mattress and furniture manufacturers. A forerunner in manufacturing industry with quality products and on-time service. Operating on 112.000m2 total area of which 62.000m2 is covered and 50.000m2 is open. With complete and strict control at every stage of each process, Boyçelik complies with national and international quality control systems such as TSE -ISO-EN-9000 (QMS), TSE -ISO-EN-14000 (EMS), ISG-OHSAS TS18001, CE and TSE, always providing service and products in conformity to these certificates of quality. Boyçelik derives strength from customer satisfaction upon quality service and products, continuing to be a manufacturing power of the past and the future.

Could you brief us about your production?

Boyçelik manufactures steel wire in a variety of diameters, springs and spring systems of numerous different specifications for mattress industries and round and rectangular tubes of several dimensions for furniture industries in 2 main facilities.

Can you inform us about your foreign trade; exports and imports? 

We do export more than 65 countries,with 250 different customers and our 2013 total annual export sales is 40 milyon usd. Our Main Market Europe, Asia, North America, Middle East and North African Countries.

What do you have in your product range?

We manufacture steel wire, bonnel, Pocket, SL, LFK, and Offset springs for the mattress industry and Manufacturing round, rectangular and square tubes for furniture industries.

Our production ranges as below;

Steel wire diameter: 1.20mm to 5,0 mm

Pocket springs: 600 to 2200 coil counts with zone or without zone.

Bonnel springs 90mm to 178 mm height with 4,5, 6 turns.

Tubes: 10mm to 114 mm tubes productions.

How was 2013 for your company? Could you brief us your review about 2013?

The beginning of 2013 was not good comparing 2012 because there were not enough demands in international markets. But after third quarter of 2013 sudden situation of international markets changed demands increased and our customers increased theirs demands day by day. The reason of that, financial situation of final customers(Consumers) became better that affects theirs consumptions and cash flow increased which affects productions of industries. The other reason of this growth was because of currency. We do a lot of sales to European Countries and the EUR/USD ratio is very important for us. We always prefer Euro to be stronger than USD and especially 3rd and 4ht quarter of 2013 was we used this advantage. That’s why we made a good sales record in 2013 and growth up in reel terms % 12 comparing to 2012 in export sales.

What plans or targets do you have for 2014?

We will join international exhibition such as, ISPA-USA, Sleep Well-Turkey, Interzum China, and Evteks- Turkey. We target to reach 300 different customers and to sell our products to 70 countries in 2014.

Regarding to 2013 record sales we decided to make investments to increase our capacity that’s why we target to grow up 10% in 2014 than will reach 45 million USD export sales.