Ümit Makine: Year 2023 is time to be on firm ground

Yeşim Ümit, Member of the Board of Directors of Ümit Makine, conveyed her goals for 2023.

Ümit, making statements to Sleep Tech on many issues from Ümit Makine’s production planning to export targets, from fairs to new investments, said that they target new innovation investments, export markets, R&D techniques and more production in the new year. Ms. Yeşim, saying that they are always forward-looking, but they do this with rational investments and taking steps at the right time, stated that Ümit Makine will provide confidence and a future to its customers in the next year as in the past.

We are the first company producing mattress machines in Turkey.

The concepts of innovation and R&D can be expressed as making new and advanced products or improving existing products by using systematic and scientific methods. Ümit Makine is the first company in Turkey in the mattress production machinery sector. we have made an example for other Turkish companies with the responsibility and obligation of both being the first and being a Turkish brand in mattress production machinery in our country for years. With this responsibility, the information and technology exchanges we made with the sector representatives, with whom we were on the same path with all our good intentions before the IBIA EXPO 2022 Fair, which was held in 2022, will continue with an increasing trend in 2023. This situation will give strength to both Ümit Makine and the representatives of the sector, on which we are on the same path, to develop our country as well as ourselves.

Similar production technologies can be used in very different parts of the world with globalization. This allows consumers to access products with similar features at more affordable prices. This situation also increases the competition all over the world. As Ümit Makine, we entered into researches to reduce costs by highlighting quality in 2023 in order to be stronger in this competition. In this case, we believe that the goodwill exchange that was initiated in 2022 with other companies in the sector will increase our strength and that knowledge gains value as it is shared. This exchange has become more globalized with the foreign companies we are currently in contact with and has brought us to a stronger point in our targets for 2023.

It is the innovation that will give Ümit Makine a competitive advantage.

As Ümit Makine, we are heading towards activities that will make a difference in our products and production processes in 2023 and beyond, in order to gain a competitive advantage with countries on a macro scale. One of the most important tools to reveal this difference that will give Ümit Makine a competitive advantage is R&D and the other is innovation. You will see more innovation and R&D studies under Ümit Makine facilities in 2023 and beyond, and that innovative products and services that will emerge as a result of these studies will be different from competing products will ensure our machines to be more preferred in local and international markets.

Export production triggers technology in production

As in all businesses today, the exportation, which is one of the most important means of obtaining added value in Ümit Makine, has increased the importance given to international markets more than ever. Furthermore, the quality and quality of the machines offered to the market while exporting is gaining more importance. In the feasibility studies we have done, we can say that labor-intensive production is more successful than technology-intensive production, and export performances are more successful. This situation and data reveal that Ümit Makine should invest in technological development in the production line in targets for 2023 and beyond. Making production with higher technologies is the most important factor that will support time and capacity increase.

We strive to participate in fairs with high income levels with all our strength.

The competitive decisions we took regarding production make it compulsory to attend fairs in order to express and show ourselves more in the world. Considering this requirement, we will continue to participate in the fairs with high returns, which our team has decided by evaluating the annual fair calendars, in 2023 with all our strength.

Ümit Makine is to continue on its way by promising its customers future and trust

In order to survive in the world where the rules of global competition conditions are valid, to achieve successful export performance and competitive advantage, and to ensure efficiency, R&D, innovation, fair participation and promotions, and innovative team will be among our most important goals for 2023. Ümit Makine will continue on its way in 2023 by following a rational path and promising its customers the future without being influenced by global problems.