Sefox; “We are confident that we will increase our market share in the USA”

Orhun Aydın Duran, Export Specialist of Sefox Kimya, that will attend the ISPA EXPO 2022 Fair, where world mattress components manufacturers will come together, answered our questions before the fair. Duran explaining Sefox’s expectations from the ISPA Fair and the importance of the US market for Sefox shared his predictions about the effect of the fair on the industry.

Mr. Orhun stating that ISPA EXPO Fair provides information about the situation in the sector to every company and offers important opportunities to follow the conjuncture, defined the most important effects of the fair as providing the necessary starting point for companies targeting new generation technology to adapt and move on to the next step. Duran stated that the long-term effect of the fair is that it brings new perspectives to the sector.

Mr. Orhun emphasizing that they carry out adhesive activities in many areas from mattresses to furniture, from printing to shoes, from hygiene to filter sector, stated that their main products are solvent-based, water-based and hot-melt adhesives. Saying that they are launching new products to meet the needs of their customers every day, Duran defined their expectations from ISPA EXPO 2022 as Sefox by saying  “Of course, the USA is one of our target markets. Considering the sectoral data in world trade, there is a serious demand in the USA and we have the capacity to provide quality service. Therefore, we can say that we are in the center of attention. We hope that the fair will bring us new customers, help us further strengthen our relations with our existing customers, and most importantly, give us new perspectives on improving our service quality, which is our main goal. Due to the fact that fairs are an effective means of mass communication, it will contribute to the development of our company’s image in the eyes of customers and the business world.”

Mr. Orhun, sharing his predictions about the effects of the fair on the Turkish mattress components sector, said “In recent years, there is an attitude towards increasing exports with the USA throughout Turkey, and this is reflected in the statistics. We believe that export capacities with the USA will increase even more after this fair. When we consider the share of the US economy in world trade, it is clear that we still have a long way to go. As Sefox, we believe that we will increase our market share in the USA with the importance we give to sustainability.”

Orhun Aydın Duran also mentioned the fairs that were canceled due to the pandemic in the last two years and the resumption of fairs, expressed his opinions on t

he subject with the following sentences “Fairs provide direct communication with customers at regular intervals and therefore help to establish long-term customer relations based on trust. Since it allows face-to-face contact with potential customers, it contributes to the acquisition of new customers and opening up to new markets for participating companies. It makes a more favorable environment than other 

channels in the presentation of new products and services, especially for businesses operating in international markets. A suitable environment can be found at fairs in order to be able to contact much more customers in the same time. In this context, fairs are important for Turkey’s expor

ts and are necessary for an effective progress.”