XSENSOR Technology promotes Richard Brass as US sleep market increases

Calgary, AB – XSENSOR Technology Corporation announced recently the promotion of Richard Brass to Senior Vice President, Sleep North America for the REVEAL Mattress Recommendation System products

“Since joining XSENSOR Dick has been in a position of significant responsibility and his contribution has been instrumental in growing our presence in the sleep market and helping our customers build success using XSENSOR’s REVEAL products,” says Bruce Malkinson, COO of XSENSOR Technology Corporation. “We are excited about the opportunity to continue to build our presence and to work with the best sleep organizations in the US.”

Brass comments, “I look forward to the continued opportunity to partner with some of the best retailers and manufacturers in North America. One of XSENSOR’s missions is to improve the experience for the retail customer in the mattress buying process while at the same time increase revenue for both manufacturers and retailers alike. With a dedicated business development team and our award winning innovations, we will do just that. XSENSOR appreciates the support of our current customers and we look forward to building new relationships as more retailers make XSENSOR’s REVEAL mattress selection technology an important part of their sales and customer experience process.”

Brass, former mattress and sleep technology executive, brings over 25 years experience in the bedding industry including Regional Vice President of Simmons Bedding Company, President of T3 Recovery Worldwide, and Marketing Director for a key regional retailer. He has been with XSENSOR since March 2014 as Vice President Sales, Sleep North America

REVEAL® by XSENSOR is a mattress recommendation system that increases sales performance of mattress retailers by giving customers unbiased information to help select the right mattress for their body, and for manufacturers by easily differentiating their products from their competition