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Durak Tekstil: Leading the Way at IBIA Expo

Durak Tekstil: We want to show that we are the leader in all criteria at IBIA Expo

Durak Tekstil Board Member and Marketing Director Yiğit Durak stated that they came to the IBIA Expo fair, which they have supported since the first day, by increasing their targets and that they expect more sector professionals to meet in the area this year.

In the interview he gave before the fair, Yiğit Durak stated that they have been supporting the IBIA Expo fair since its establishment, that their belief in the fair has always been complete and that they have prepared for the organization with this seriousness, and that they will once again show the sector how innovative and reliable Durak Tekstil is in its field. Durak stated that they will come to the fair with sustainable products produced with the latest technology and they will emphasize again that they are the leader in all criteria in their field. Yiğit Durak underlined that their targets and expectations at the fair are great and predicted that this fair will host more visitors than the two previous fairs.

Could you tell us about your general predictions about the exhibition before IBIA Expo 2024?

“Durak Tekstil, one of the leading manufacturers of industrial sewing and embroidery threads, will show that it is an innovative and reliable partner of the industry at the 3rd International Bedding Side Industry and Technologies Fair IBIA EXPO 2024, which will be held at IFM between 25-28 September at the stand number D05 in Hall 7. With its 3rd edition, we have been supporting the fair, which is preparing to bring the industry together, since the first day. We are participating in IBIA EXPO 2024, organized by IBIA, of which we are proud to be one of the founders, by expanding our targets. Because IBIA EXPO has a significant potential in terms of both local and international markets. We expect the fair to attract more industry professionals this year.”

What are your expectations from the fair as Durak Tekstil?

“Every fair has a promotional and commercial aspect for the participants, and at IBIA Expo, we aim to both promote our brand and establish new commercial contacts. Every day, we are taking strategic steps that make our brand stronger in the international arena and strengthening our connections. In this context, we want to show to all sector representatives that we do not only compete on price, but that we are also ahead in criteria such as quality, technical superiority and sustainability. IBIA EXPO can turn into an interactive platform for bed, furniture, textile and many other related sectors and when this happens, both exhibitors and visitors will win. For this reason, as Durak Tekstil, we are taking our place in the fair as strong as ever with our standard and functional sewing and embroidery threads that we have developed and produced especially for the bedding industry. We will also expand the product portfolio of IBIA Expo with a rich product range, especially our pest repellent Durak Bug Safe thread.”

Do you have any advice for the fair management (in relation to the previous year) or any request from the management?
“IBIA EXPO is bringing together the mattress and mattress sub-industry with its third edition this year, I think that the fair will be organized in a more inclusive and wider framework this year with the experience gained from the previous editions. We are of the opinion that it would be beneficial to focus on promotional activities in particular, with more participation and number of visitors, not only the fair but also the mattress and related sub-sectors will benefit.

We see IBIA Expo as an achievement for the Turkish industry and we believe that this achievement can provide opportunities for the development of the entire industry. For this, we expect the exhibition organizers to carry out strong promotional activities both in Türkiye and in the relevant markets abroad and to attract procurement delegations to the exhibition.”

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